Results For "OOH"
3849 News Found
'Railway media ensures maximum consumer connect for advertising brands'
In Viewpoints By M4G Bureau - August 11, 2015
Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts:
Havas Media wins integrated media AOR of ClubMyCab
In OOH News By VJ Media Bureau - August 10, 2015
ClubMyCab, a ride sharing app, has roped in Havas Media to build customer awareness towards the benefits. The mandate will also include OOH, which is an appropriate medium for apps these days.
LOMS illuminates Bailey Road with Ultratech Super Cement
In Campaigns By VJ Media Bureau - August 10, 2015
The campaign is set to be displayed for a year, where the brand has also sketched its presence on different OOH mediums with innovations on BQS, unipoles and the others.
There's enough for all, collaborate for more
In Viewpoints By M4G Bureau - August 10, 2015
Lokesh Kumar, Director, IKON, advocates a win-win approach for the industry instead of cut-throat competition
Madison OOH unveils Parachute Hair Oil's new variant in Mumbai
In Campaigns By VJ Media Bureau - August 07, 2015
The frequency of the highly visible Parachute campaign was built through branding bus shelters and metros stations also.
Unauthorised OOH media in India -- Learning to live with it!
In Viewpoints By M4G Bureau - August 07, 2015
Noomi Mehta, Managing Director, Selvel One, lays bare his thoughts on the innards of outdoor advertising business
Hidesign lures commuters with its'slow' lifestyle campaign
In Campaigns By Nabamita Chatterjee - August 06, 2015
While the outdoor campaigns in Delhi and Mumbai have been executed by J C Decaux, Laqshya Media handled the Hyderabad Airport OOH properties.
OOH industry needs to reshape conversations, manage perceptions
In Viewpoints By M4G Bureau - August 06, 2015
Gaurav Suri, Head Marketing, UTI Asset Management Company Limited, writes about the typical hurdles in budgeting more spends on OOH and what industry must look out for
Shanghai to host international DOOH exhibition in September
In OOH News By VJ Media Bureau - August 05, 2015
The 7th China International Digital Signage, Audio Visual Integration & Equipment Show to be held at Shanghai in September 2015.
Equity financing of OOH business - meeting challenges headon
In Viewpoints By M4G Bureau - August 05, 2015
Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom, recounts his entrepreneurial journey and the myriad challenges that he tackled while attracting investor attention