Results For "OOH"
3850 News Found
Uninor to Telenor: Rebranding via OOH
In Viewpoints By M4G Bureau - November 05, 2015
OOH served as the lead media - from conventional large format hoardings to visibility at mass congregation points such as bus stations, railway stations and even puja pandals.
Sony Bravia taps pre-Diwali market in UP through OOH
In Campaigns By Satarupa Chakraborty - November 04, 2015
Since Diwali is right around the corner, India Outdoor provided the client with sites which are surrounded by the electronic showrooms, so that the brand achieves maximum coverage.
We will bring ideas, strategy, technology & capital together: Anup Jalan
In Viewpoints By M4G Bureau - November 04, 2015
APJ Enterprises intends to work with all sorts of clients in business sectors of mobile/digital advertising, OOH media ownership, OOH media services, education, real estate and infrastructure development
Maruti S-Cross - Crossing over Traditional OOH
In Campaigns By Satarupa Chakraborty - November 03, 2015
The Maruti S-Cross outdoor campaign was launched alongside other mediums as part of the 360 degree plan as opposed to traditional OOH plan, where outdoor follows other mediums.
'Asbah' relies heavily on OOH
In Campaigns By Nabamita Chatterjee - October 28, 2015
The brand with a wide range of staple food products is strategically running the campaign on major arterial roads across the city for recurring exposure and brand recall.
Madison OOH rejigs senior management team
In OOH News By VJ Media Bureau - October 26, 2015
Dipankar Sanyal has been promoted to CEO, Platinum Outdoor, while Jayesh Yagnik takes on the role of COO, MOMS.
Outdoor is on par with print and electronic media for DAVP
In OOH News By Satarupa Chakraborty - October 19, 2015
Working mostly in sub-towns and rural areas of India, DAVP faces lack of infrastructural growth in these places to spend enough money and garnering awareness. The session highlighted the need for media owners to come forward and develop such places.
Brands advertising in UP are hesitant about digital media
In OOH News By Satarupa Chakraborty - October 19, 2015
Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.
