Bubbly's Rhapsody Goes Outdoor

In Campaigns By Nabamita Chatterjee - December 29, 2015

The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.

OOH originated from the influence of theatres and circuses: Mohan Chandran

In OOH News By Athira Nair - December 28, 2015

At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.

Unconventional solutions without restriction is the need of the hour

In OOH News By Athira Nair - December 28, 2015

A panel discussion at Kerala Talks OOH 2015 spoke on the hurdles for the growth of the state's OOH industry. The panelists pointed out that the emergence of an organised OOH industry is only possible when there are few players controlling the industry and allowing more unconventional and innovative solutions.

Regulations can break clutter

In OOH News By Athira Nair - December 28, 2015

Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing the attention of a target audience is an increasingly significant challenge faced by the industry.

Street Furniture is a growing opportunity in Kerala

In OOH News By Athira Nair - December 28, 2015

Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form of outdoor advertising and its scope in the state.

Four industry stalwarts come together to join Streettalk

In OOH News By Satarupa Chakraborty - December 24, 2015

Fast growing OOH agency Streettalk appoints Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, all in the same day to strengthen its team. All these stalwarts joins Streettalk from Posterscope, but with a varied folio of experience.

Samsung Gear S2 launches holiday campaign across the world

In Digital OOH By VJ Media Bureau - December 24, 2015

Samsung's Gear S2 creates magic on the wall of the Natural History Museum in Paris, covers the Central Building wall in the heart of Hong Kong, grabs attention at the Via Montenapoleone in Milan, adorns the walls of the BFI IMAX cinema & Marble Arch in London and also at Central House of Artist in Moscow.

Kerala is an emerging OOH destination for brands

In OOH News By Athira Nair - December 23, 2015

A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness and a bigger reach.

Railway offers maximum reach for advertisements: Sudeesh V C

In OOH News By Athira Nair - December 23, 2015

Giving insight on railway advertising, Sudeesh V C, Senior Divisional Commercial Manager at Thiruvananthapuram Division, in Southern Railway said that the medium offers face to face impact in trains, on platforms, and in waiting lounges.

Kinetic uses sand art to promote ISL Season 2

In Campaigns By Satarupa Chakraborty - December 23, 2015

Partnered with ISL Season 2, Kinetic recently created an innovative sand art as part of the tournament's OOH promotional activities at Goa's popular Candolim beach. The sand art with its 25 ft diameter attracted football lovers and created a lot of interest around the tournament that was recently held in Goa.