Smart Cities Conference stresses on informative & beautifying OOH

In OOH News By Satarupa Chakraborty - April 25, 2016

IOAA proposes fair, transparent and feasible outdoor media practices in successful execution and operation of smart cities in India.

Ecosys wins AORs of two major brands from the east region

In OOH News By Satarupa Chakraborty - April 25, 2016

Winning two AORs of east region, i.e. Mahesh Edible Oils and Khadim India Ltd, Ecosys plans to embark on the digital OOH pathways in a big way.

"OOH plays a very important strategic role in our circle campaigns"

In Viewpoints By M4G Bureau - April 22, 2016

Sunita Bangard, President - Marketing, Idea Cellular India believes that outdoor is the only medium that offers you the opportunity for local treatment of any campaign.

Dainik Bhaskar gains maximum visibility through OOH at Kumbh Mela

In Campaigns By Satarupa Chakraborty - April 20, 2016

World's fourth largest and India's largest circulated daily Dainik Bhaskar leaves no stone unturned when it came to using OOH media at Kumbh Mela this year.

Posterscope creates high decibel campaign for Bournvita's Badam Booster

In Campaigns By Satarupa Chakraborty - April 20, 2016

Cadbury Badam booster goes on a multi-city OOH drive using many formats along with innovations in certain cities.

Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

In OOH News By Nabamita Chatterjee - April 19, 2016

Rachana has spent over 12 years in the OOH industry and diligently built Unilever and Amazon brands in the out-of-home space during her last assignment in Rapport, the OOH arm of Mediabrands.

Suresh Balakrishna to speak on impact of technology on OOH at OAC 2016

In OOH News By VJ Media Bureau - April 19, 2016

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will share his insights on the theme"How technology can be a game-changer for the Indian OOH industry”

Measurement of ROI is difficult in OOH

In Viewpoints By M4G Bureau - April 19, 2016

Deepika Tewari of Tanishq shares the brand's equation with outdoor and its role in capturing their TG.

Archana Aggarwal to anchor Young Outdoorians Contest at OAC 2016

In OOH News By VJ Media Bureau - April 18, 2016

Archana Aggarwal, VP - Brand, Airtel will anchor the Young Outdoorians Contest that is open to media professionals below 30 years working with brands, specialist agencies and OOH media owning firms

Café Coffee Day brings winter through billboards this summer

In Campaigns By Satarupa Chakraborty - April 18, 2016

Using varied OOH formats, Café Coffee Day's recent multi-city campaign uses day-to-night innovative effect