WOO APAC Forum in Bali directs laser focus on sustainability & OOH business

In OOH News By Rajiv Raghunath - November 06, 2023

WOO CMO Richard Saturley announces launch of sustainability section on WOO website

pDOOH attracts new advertisers, offers higher RoI, greater flexibility: Matt Steffenson

In OOH News By Rajiv Raghunath - November 06, 2023

Matt Steffenson, Director of Supply, APAC, Vistar Media on 'The tech trends driving growth and how you can tap in'

OOH sales teams need to get up to speed with rapidly evolving tech: Melanie Lindquist & Veronica Ong

In OOH News By Rajiv Raghunath - November 06, 2023

Veronica Ong, Southeast Asia Sales Director at Broadsign and Melanie Lindquist, Managing Director, Talon Asia Pacific, discuss the challenges and opportunities media owners face in an ever-evolving landscape, with a specific focus on the impact of technology on sales teams.

Prioritise creativity, tailor content for relevancy: Jay Young, CCO, Grand Visual/Talon

In OOH News By Rajiv Raghunath - November 06, 2023

Jay Young made a presentation on ‘DOOH Creativity’ in the 2nd WOO APAC Forum in Bali

Zero Degree unveils large DOOH LED media in Kochi

In Digital OOH By M4G Bureau - November 06, 2023

The 15.24m x 6.096m state-of-the-art LED display is arguably the largest DOOH screen in Kerala

‘We have thousands of digital screens around the US’

In Viewpoints By Rajiv Raghunath - November 06, 2023

US-based Volta Charging operates 3,000+ EV chargers in 32 states and territories with over 5,800 DOOH screens that deliver more than 1 billion impressions every month. Brandt Hastings, President & CEO, Volta Charging talks about the company’s business journey in an interview with Rajiv Raghunath.

DOOH establishes emotional connection with audiences: Fernando Vizcaino

In Digital OOH By M4G Bureau - November 03, 2023

Fernando Vizcaíno, Global General Manager, Worldcom OOH spoke in VIII Digital Out Of Home Forum, organised in Spain

Moving Walls launches Moving Hearts to connect social causes to OOH media

In OOH News By M4G Bureau - November 03, 2023

“With Moving Hearts, we bring social sustainability to the forefront of our work in the DOOH ecosystem,” says Srikanth Ramachandran Group CEO of Moving Walls

Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard

In OOH News By Rajiv Raghunath - November 02, 2023

WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali

Media4Growth launches 1st online live OOH Quiz, show to be conducted by brand marketer Arakaprava Ray on Nov 24, 2023

In OOH News By M4G Bureau - November 02, 2023

Leading mall media owning firm MSMA takes up the sponsorship of the pioneering M4G OOH Quiz