Nescafe makes an in-flight impact

In Campaigns By Satarupa Chakraborty - June 06, 2016

Nescafe runs promotions in Spicejet flights by giving away samples of Nescafe coffee sachets and audio messages about the product.

South Western Railway opens tender for various OOH formats

In OOH News By Satarupa Chakraborty - June 03, 2016

South Western Railway opens tender for a huge number of gantries, billboards and glow sign boxes in and around Bangalore.

X-Men goes large than life through OOH

In OOH News By Satarupa Chakraborty - June 01, 2016

Action flick X-Men: Apocalypse made its presence across India with high decibel outdoor campaigns, with some on the go too!

Sanjeev Goyle to speak on'Planner's Purse... 2025' at OAC 2016

In OOH News By VJ Media Bureau - May 31, 2016

Sanjeev has over 30 years of experience as profit centre head, and in areas like project management, product management, brand management, advertising & PR, research, sales, general management and strategic planning. Recently, he took over as CEO -- OOH & Rural, IPG Mediabrands.

Madison bags media mandate for Zopper

In OOH News By Satarupa Chakraborty - May 31, 2016

Madison has won the media mandate of grocery app Zopper. The account, estimated to be of INR 50 crore, will have focus on OOH.

OAAWB moves to a new office in Kolkata

In OOH News By Dipanjan Mukherjee - May 24, 2016

The Outdoor Advertising Association from West Bengal moves to new address in Kolkata.

AdWise Analytics: Increasing transparency in OOH

In Viewpoints By M4G Bureau - May 23, 2016

AdWise Analytics recently unveiled a first-of-its-kind, Out-of-Home media ecosystem solutions that aims to provide end-to-end operations management platform in real time to the outdoor advertising industry.

Cocofly douses summer heat through outdoor

In OOH News By Satarupa Chakraborty - May 19, 2016

Beverage brand Cocofly chooses multi-format OOH mediums as their launch pad along with other media in Delhi and NCR.

Nabendu Bhattacharyya to conduct'The Quintessential OOH Quiz' at OAC 2016

In OOH News By VJ Media Bureau - May 19, 2016

The Quintessential OOH Quiz 2016 will give all OAC participants the opportunity to test their OOH knowledge quotient and win attractive prizes.

Srishti Communications takes up associate sponsorship of OAC second year in a row

In OOH News By VJ Media Bureau - May 18, 2016

S Kumar, MD, Srishti Communications reaffirms that knowledge is the critical source of cutting-edge ideas and solutions. The OAC is a compelling opportunity for the OOH industry leaders and professionals to gain significant insights into current trends and future possibilities in the OOH space