DOOH product'doohfa' wins across three innovation categories in the Australian Business Awards 2016

In Digital OOH By Nabamita Chatterjee - August 16, 2016

The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.

Vodafone conserves rainwater through billboards

In OOH News By Satarupa Chakraborty - August 10, 2016

In a unique initiative towards social responsibility, telecom major Vodafone merges the concepts of OOH advertising and rainwater harvesting.

Madison Media wins Media AOR for Timesjobs.com

In OOH News By VJ Media Bureau - August 09, 2016

India's foremost media agency will execute major innovations for TimesJobs.com, one of India's leading online career solution platform.

In-store Asia 2016 reaches out to retail fraternity through OOH

In OOH News By Satarupa Chakraborty - August 01, 2016

In-Store Asia 2016, to be held from August 4-6, 2016 at Pragati Maidan, makes its presence felt through traditional outdoor formats and metro rail media in different parts of Delhi.

Airtel's Open Network campaign goes innovative with OOH

In Campaigns By Nabamita Chatterjee - July 27, 2016

To engage the customers and give them an on-the-spot experience of the Open Network interface, a human-size interactive touch-screen was placed in a bus shelter in Nehru Place, a business hub in Delhi.

Sony SAB TV show brings twitter to OOH

In Campaigns By Satarupa Chakraborty - July 27, 2016

Combining digital with OOH in the most innovative way, Kinetic executes an OOH campaign with twitter interaction at vantage sites in Mumbai for Sab TV's show Y.A.R.O.

Datsun redi-GO shines at Mumbai Airport

In OOH News By Satarupa Chakraborty - July 22, 2016

Datsun launches and promotes its new car model redi-Go at Mumbai Airport's domestic terminal engagement zone.

ITC - Superia Soap goes downtown through OOH with Kinetic India

In OOH News By Nabamita Chatterjee - July 14, 2016

Considering the communication objective, Kinetic planned and executed a high decibel campaign across 26 towns.

Posterscope India uses"pixel-led technology” for Hitachi Refrigerator OOH campaign

In Campaigns By Nabamita Chatterjee - July 14, 2016

The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.

Ecosys OOH styles it up for Myntra

In OOH News By Satarupa Chakraborty - July 06, 2016

Leading online fashion marketplace Myntra has gone into an outdoor blitzkrieg in 6 cities for'End of Reason Sale'. Ecosys OOH delivered the campaign.