Cadbury Dairy Milk's digital OOH initiative goes viral on Friendship Day

In Campaigns By Nibedita Saha - September 30, 2016

Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live

Lead Ads completes 10 years in OOH advertising biz

In OOH News By Satarupa Chakraborty - September 30, 2016

The Ludhiana-based OOH firm has come a long way since its inception in Sept 2006

Dr. Fixit goes outdoor with waterproofing solutions

In Campaigns By Nibedita Saha - September 29, 2016

The OOH campaign, spanning two weeks, has been planned and executed by leading specialist agency MOMS Outdoor Media Solutions covering cities like Mumbai, Pune, Nagpur and Surat

Raj Super White Soap dominates Ludhiana outdoor landscape

In Campaigns By Satarupa Chakraborty - September 29, 2016

Leading regional OOH firm Lead Ads had planned and executed the campaign in Ludhiana. The OOH firm used some 86 OOH media sites that included hoardings, bqs, mall media, and ambient media, to give the new brand a domineering presence in the outdoor

Myntra's"Try and Buy” value proposition goes big in 7 cities

In Campaigns By Satarupa Chakraborty - September 28, 2016

Ecosys OOH has planned and executed the 7-city campaign

Heineken makes a starry presence in Salt Lake City, Kolkata

In Campaigns By Nabamita Chatterjee - September 28, 2016

The innovation was conceptualised by the brand along with the specialist media agency OAP while the execution was carried out by the OOH media owning firm Enkon

Brand activation broadens OOH canvas

In OOH News By VJ Media Bureau - September 27, 2016

Orienta Cine Advertising planned and executed brand activation for two major brands - Oppo and Ola Cabs - with a good measure of success. There is growing opportunity for brand activation to be conducted in both Metro and non-Metro cities

BJP showcases NDA Govt initiatives on OOH canvas in UP

In Campaigns By Satarupa Chakraborty - September 27, 2016

As a prelude to the State Assembly Elections in Uttar Pradesh, Bharatiya Janata Party (BJP) goes big on OOH across the state with a large campaign. Ghaziabad-based Saffron Communications has executed the campaign.

Renault Kwid rides on OOH wheel

In Campaigns By Satarupa Chakraborty - September 26, 2016

OMD India has partnered with Ecosys OOH to roll out the 8-city OOH campaign

Del Monte goes outdoor with"works every time” promise

In Campaigns By Satarupa Chakraborty - September 22, 2016

The OOH campaign in Delhi NCR is part of the brand's 360 degree campaign that includes brand activation