Results For "OOH"
3852 News Found
Jagran Engage wins sole rights on hoardings in Kanpur Cantt
In OOH News By Satarupa Chakraborty - January 04, 2017
The OOH firm has won sole rights on around 36,000 sq. ft hoarding space in Kanpur Cantt.
UK's Bidstack - eBay of DOOH
In Digital OOH By VJ Media Bureau - December 28, 2016
Bidstack is aiming to change the way advertisers bid for unused DOOH advertising space.
Quividi DOOH analytics powers contextual advertising
In Digital OOH By VJ Media Bureau - December 27, 2016
With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns
Vritti Solutions whips up mass interest in Shashi soap brand
In OOH News By Satarupa Chakraborty - December 26, 2016
The innovative OOH and rural marketing solutions firm conducted a brand activation for Shashi detergent brand at the Renuka Devi Temple in Saundatti, Belgaum, Karnataka
Global Advertisers wins WCRC'Brand of the Year 2016-17' Award
In OOH News By VJ Media Bureau - December 26, 2016
OOH firm Global Advertisers has received the'Brand of The Year 2016-17 Emerging No.1' held on December 21 2016, at The Hotel Sahara Star, Mumbai. Global Advertisers won the award for innovative outdoor solutions in different sectors.
BJP vests Pioneer with outdoor duties in central UP ahead of elections
In OOH News By Rajiv Raghunath - December 26, 2016
The OOH firm is currently putting up the large formats
Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen
In OOH News By VJ Media Bureau - December 22, 2016
With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.
Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers
In OOH News By VJ Media Bureau - December 22, 2016
Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujaratâ€
Digital technologies are transforming OOH advertising: Lokesh Kumar
In OOH News By Satarupa Chakraborty - December 21, 2016
There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says Kumar
Union Bank of India steps out to digitally empower senior citizens
In OOH News By VJ Media Bureau - December 20, 2016
The onground activity was ideated and executed by Rapport, the OOH agency of IPG Mediabrands India