Frank D'Souza, Leader - Entertainment & Media, PwC India to address OAC 2017

In OOH News By M4G Bureau - May 11, 2017

Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business

Zero Degree wins rights on Kochi Metro media

In OOH News By Rajiv Raghunath - May 09, 2017

The OOH firm has bagged the rights for a period of 7 years.

OPPO dials into 25 cities in Gujarat with F3 Plus

In Campaigns By Bhawana Anand - May 08, 2017

Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.

Heathrow Airport launches premium digital ad opportunity

In Digital OOH By M4G Bureau - May 08, 2017

15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.

Delhi Metro plans for more advertising opportunities on its network

In OOH News By Bhawana Anand - May 05, 2017

DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising opportunities - both inside and outside the trains

Brigade Enterprises builds long-term presence in the outdoor

In Campaigns By M4G Bureau - May 05, 2017

The real estate group has taken up OOH media in different cities on a long-term basis where the creatives of the group's projects are changed periodically, re-emphasising the offerings and status of the respective projects in a fresh tone time to time. The Social Street has partnered the group in planning and executing the OOH brand presence.

OOH industry must play an active part in city beautification, says art groups

In OOH News By Namisha Raj - May 03, 2017

Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make an intellectual connect with the community.

Dailycious Milk flows out on to the OOH streets of Kolkata

In Campaigns By Nabamita Chatterjee - April 28, 2017

The campaign, planned and executed by Kinetic India, gained a highly visible presence in the transit and market areas of the city.

Digital OOH getting bigger in Dubai

In Digital OOH By M4G Bureau - April 28, 2017

Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.

OAAWB resolves to take firm steps for betterment of industry

In OOH News By Nabamita Chatterjee - April 27, 2017

At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.