Pratap Hegde, CMD, telematics4u to address OAC 2017 on social entrepreneurship & OOH

In OOH News By M4G Bureau - May 26, 2017

Pratap has pioneered new age economic models that knit together private, public, social sectors as well as the scientific community, academia and citizenry - all coming together via collaborative platforms enabled by emerging digital technologies.

Managua city takes OOH route to give identity to its streets

In Digital OOH By M4G Bureau - May 26, 2017

The OOH initiative in the Latin American city of Managua was aimed at rebuilding the confidence of local citizens, business and community groups.

Bill Fordyce, COO, HyperMedia, Dubai to speak on DOOH at OAC 2017

In OOH News By M4G Bureau - May 25, 2017

Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI from DOOH media, Dubai OOH industry's experience with large format DOOH, among others, in his address on the theme'How DOOH can work the magic for media owners & brands'

LG goes outdoor to celebrate 20-yr presence in India

In Campaigns By Bhawana Anand - May 25, 2017

LG has launched a 360 degree'Celebrating Togetherness' campaign that includes OOH messaging

ZEE TV creates an OOH atmosphere for'Dangal'

In Gallery By - May 23, 2017

ZEE TV creates an OOH atmosphere for'Dangal'

In Campaigns By M4G Bureau - May 23, 2017

Brandscope India planned and crafted most eye-catching innovations to promote the Zee TV world television premiere of the Bollywood blockbuster

Ola partners BarTalk to curb drunk driving via DOOH messaging

In Campaigns By Bhawana Anand - May 23, 2017

Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers through digital displays with real-time bar offers & display messages from Delhi Police and Ola.

Cochin airport media expands, more DOOH in the offing

In OOH News By Bhawana Anand - May 22, 2017

TDI International which holds the ad rights at this airport is planning to put up digital media assets including 4 video walls

English Oven establishes brand presence in Delhi NCR with impactful OOH campaign

In Campaigns By Bhawana Anand - May 22, 2017

The Social Street planned the 14-day campaign. The post campaign survey revealed 84% creative recall and of that, 62% had brand recall.

Geopath ties up with Ayuda[x] to power new OOH audience measurement solution

In Digital OOH By M4G Bureau - May 22, 2017

Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.