Results For "OOH"
3852 News Found
Harness new technologies, drive DOOH growth but preserve classic media: Leaders at 58th FEPE Congress
In OOH News By Rajiv Raghunath - June 09, 2017
The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the creative crown (iv) making OOH easy to plan, buy and deliver
Vanita Keswani, CEO, Madison Media Sigma to address OAC 2017 on media planning & OOH
In OOH News By M4G Bureau - June 07, 2017
Vanita has led media for businesses in diverse categories -- from Coca Cola, Godrej Consumer Products, Pidilite, and McDonalds to Tata Chemicals, Ceat, Piramal, among others
Kanhiya Advertisers bags sole media rights in 13 towns of Punjab
In OOH News By Bhawana Anand - June 07, 2017
The OOH firm expects a good response from both local and national advertisers in keeping with the increasing presence of notable brands in the smaller markets
Shashi Sinha, CEO, IPG Mediabrands India to address & moderate OAC 2017 session on media planning & OOH
In OOH News By M4G Bureau - June 06, 2017
Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport & Magna Global in India
Karnataka Tourism amplifies"Year of the wild†campaign on Railway DOOH media
In OOH News By M4G Bureau - June 05, 2017
Collaborates with Vyoma technologies to intensify its 2017 campaign across 279 railway stations in 7 states engaging with 10 crore people every month.
Laqshya Group divides OOH agency biz into Laqshya Solutions & OMI
In OOH News By M4G Bureau - June 01, 2017
Both agencies will work independently in all the markets and have separate teams
Natgeo, OAAA build mass awareness on protection of endangered species
In Digital OOH By M4G Bureau - May 31, 2017
On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.
DOmedia reinforces platform to sell OOH programmatically
In Digital OOH By M4G Bureau - May 30, 2017
DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically
DMRC Heritage Corridor has plenty in the offing for OOH
In OOH News By Bhawana Anand - May 29, 2017
The Phase III line is expected to push the Delhi Metro's ridership to over 4 million this year - a key driver for advertising on the Metro network
Drive Without Fuel adds a new dimension to OOH
In OOH News By M4G Bureau - May 29, 2017
DWF has partnered with IOCL to create a positive impact in the life of a car owner and the advertising industry. IOCL DWF Xtra Reward Card program has alliance partners like Dominos, PVR, The Mobile Store, Rediff Shopping