Results For "OOH"
3856 News Found
“Amalgamation of digital and traditional OOH is the future”
In OOH News By Nabamita Chatterjee - July 29, 2017
Naren Patel, CEO, Primesight, UK throws light on ‘How digital technologies, automation are driving OOH growth’ at OAC, 2017
“Rivalry is Relevant”: Joy Bhattacharjya
In OOH News By M4G Bureau - July 28, 2017
Joy Bhattacharjya, Project Director, FIFA U-17 World Cup talks about “Building Bridges: For OOH Business’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.
Digital OOH will drive the consumption of this platform
In OOH News By Nabamita Chatterjee - July 28, 2017
Raman Kalra, Partner, Entertainment & Media Sector, PwC India laid the founding session of ‘How emerging media consumption patterns impact OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017
India's ad revenues to grow at +12.6% CAGR: Magna forecast
In Research By M4G Bureau - July 27, 2017
OOH will grow at +12% in 2017. Technology integration will increase effectiveness and help DOOH to drive ad spends.
Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast
In Research By M4G Bureau - July 27, 2017
Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.
Indian Railways evaluating non-fare revenue generation projects
In OOH News By M4G Bureau - July 27, 2017
Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation
EpicTV builds the big picture for its new shows in the outdoor
In Campaigns By M4G Bureau - July 27, 2017
Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats
Bank of Baroda etches its brand on Andheri Metro Station name
In Campaigns By M4G Bureau - July 25, 2017
Through the station branding initiative the bank is leveraging its digital competency by offering anytime, anywhere banking experience. The bank is also exploring to offer more state-of-art-technology products and services through this platform.
Amritsar municipal body dragging feet on release of new tenders for OOH media
In OOH News By M4G Bureau - July 24, 2017
The authority is generating close to Rs 8 crore tax revenues from OOH per annum
Bulls Eye Media bags rights on Jaipur Metro media
In OOH News By Bhawana Anand - July 21, 2017
The OOH firm has won the rights on 11 stations covering a variety of media that include static, backlit and roller standees.