Results For "OOH"
3856 News Found
Railway road show & pre-bid meeting to be held tomorrow in Delhi
In OOH News By M4G Bureau - August 08, 2017
The Road Show & Pre-bid Meeting for the Delhi Area OOH, South Eastern Railway, Western Railway, Central Railway & Northern Railway will commence at 10:30AM on August 9
“Moving, interactive hoardings can spur more innovations”
In Viewpoints By Satarupa Chakraborty - August 08, 2017
Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:
‘OOH is primed for accelerated growth’
In OOH News By Nabamita Chatterjee - August 04, 2017
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development of industrial and business infrastructure that include industrial parks, smart cities, etc.
‘Jab Harry met Sejal’ casts the big picture on Mumbai’s OOH canvas
In Campaigns By Bhawana Anand - August 04, 2017
Bright Outdoor Media executed the 12-day campaign across Mumbai using large formats in the main
Bingo makes a neat cut on Bengaluru skywalk
In Campaigns By M4G Bureau - August 03, 2017
The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.
‘Game of Thrones’ connects with Hotstar audience via OOH
In Campaigns By - August 03, 2017
As part of a multimedia campaign, over 50 billboards with the title 'Torrents Morghulis' were strategically placed in key locations across Mumbai, Delhi and Bengaluru by The Social Street.
‘Mall signages - a perfect growth opportunity for DOOH’
In OOH News By M4G Bureau - August 02, 2017
Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.
Laqshya’s wins top award in CSR category for Daikin OOH campaign
In OOH News By M4G Bureau - August 02, 2017
The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy
‘A common OOH currency to measure the media is vital’
In OOH News By M4G Bureau - August 02, 2017
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017.
‘OOH can spur social entrepreneurship in a big way’
In OOH News By M4G Bureau - August 02, 2017
Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’ at OAC 2017.