BookMyShow brings Starcom on board as media partner

In OOH News By - September 06, 2017

The mandate covers OOH, print, television, radio, and cinema

Russian OOH industry to hold International Congress in Tunisia during Oct 3-6

In OOH News By M4G Bureau - September 05, 2017

The 9th edition of the International OOH Congress will be organised in Movenpick, Tunisia

Media embraces tech for monitoring & 3rd party certification

In Viewpoints By M4G Bureau - September 05, 2017

Indrajit Sen, CEO of Adwise Analytics Pvt Ltd., Bengaluru, talks about the firm's innovative operating monitoring systems for large media companies that also enable certification of compliance of display contracts -- thus changing the entire OOH ecosystem, which hitherto has been the only medium without any assurances of contract delivery.

‘OOH is primed for accelerated growth’

In Gallery By - September 04, 2017

Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development.

Nabendu Bhattacharyya anchors the Quintessential OOH Quiz

In Gallery By - September 04, 2017

Nabendu Bhattacharyya, CEO & Managing Director of Milestone Brandcom, conducted the quiz show in a highly engaging manner once again at this year’s Convention.

‘OOH must have an Ad-Ex at least’

In Viewpoints By Bhawana Anand - September 04, 2017

Pawan Bansal, COO, Jagran Engage, says that OOH advertising itself is not being promoted enough. He talks about the different dimensions of Indian OOH business in an interview with Bhawana Anand. Edited excerpts:

Puma laces up Netfit technology innovatively on OOH

In Gallery By M4G Bureau - September 04, 2017

The brand marks a strong presence in the city

Puma laces up Netfit technology innovatively on OOH

In Campaigns By M4G Bureau - September 04, 2017

The brand has used a mix of innovations and large format displays to drive this campaign

Australia’a doohfa brings together Nestlé’s Felix, Twitter on DOOH

In Digital OOH By M4G Bureau - September 03, 2017

Powered by a conversational video ad on Twitter, people’s choices on the social platform are reflected in the on-screen behaviour of the two brand’s characters

’10 best ways to market OOH’

In Gallery By - September 02, 2017

V L Rajesh as a marketer pointed out that OOH is about communication and that should reflect in the way the OOH players approach for business