OAA 2017: Celebrating Indian OOH Excellence

In Gallery By - September 20, 2017

The OAA 2017 show, organised in Mumbai on July 28, turned the spotlight on the most outstanding OOH works that were executed in 2016-17, with the very best winning the metals

Data will lend compelling dimensions to DOOH, says expert

In Digital OOH By M4G Bureau - September 20, 2017

Jenny Smith, Global Creative Director of Maxus asserts that DOOH will deliver most when planned in relation to a wider communications mix

Flipkart goes big on OOH for strong build-up to ‘Big Billion Days’

In Gallery By M4G Bureau - September 18, 2017

Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.

Flying high with Xiaomi phones

In Gallery By M4G Bureau - September 18, 2017

The high visible branding which will run for 6 months has been rolled out in association with leading OOH firm Atin OOH

Flipkart goes big on OOH for strong build-up to ‘Big Billion Days’

In Campaigns By M4G Bureau - September 18, 2017

Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.

HC directs Nagpur civic body to nail repeat violators of OOH norms

In OOH News By M4G Bureau - September 17, 2017

The Nagpur Municipal Corporation has been asked to take photographs of receipts of fine imposed along with illegal structures raised by erring persons so that action could be taken against those violating the court's orders.

Xiaomi boards GoAir to promote its smartphone offerings

In Campaigns By M4G Bureau - September 16, 2017

The high visible branding which will run for 6 months has been rolled out in association with leading OOH firm Atin OOH

Ayuda implements deep integration with Hivestack

In Digital OOH By M4G Bureau - September 15, 2017

Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients

Car sales uptick augurs well for OOH business

In OOH News By M4G Bureau - September 14, 2017

Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels are expected to be sustained in the wake of good monsoon and positive consumer sentiment across markets.

No half-way measures for Ishq FM when it comes to content

In Campaigns By Bhawana Anand - September 13, 2017

The OOH campaign was meant to intrigue the audiences into gazing at the advertisement more than once