Results For "OOH"
3856 News Found
Appy makes a big splash on OOH canvas in a new avatar
In Gallery By - October 09, 2017
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
US’ Adelphic opts for Rubicon Project’s programmatic platform
In Digital OOH By M4G Bureau - October 09, 2017
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
ARC Outdoor Media acquires media rights at Indore airport
In OOH News By M4G Bureau - October 09, 2017
The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising space
Appy makes a big splash on OOH canvas in a new avatar
In Campaigns By M4G Bureau - October 07, 2017
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
‘Golmaal Again’ set to trail blaze OOH tracks with king-size plans
In Campaigns By M4G Bureau - October 06, 2017
First leg of campaign has begun; Some Rs 5 crore going into multi-city OOH promotion of the movie
‘If planned well, OOH delivers big impact’
In Viewpoints By Bhawana Anand - October 05, 2017
Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.
Greater Chennai Corporation mulling over bringing OOH back on streets
In OOH News By Bhawana Anand - October 05, 2017
Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai
ALTBalaji appoints Lodestar UM as media agency
In OOH News By M4G Bureau - October 05, 2017
The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio
Bengaluru’s Cult turns OOH into playground
In Campaigns By Bhawana Anand - October 05, 2017
Different innovations were carried out by MOMS Outdoor Media Solutions depending upon the best suited formats
Republic goes outdoor to highlight channel’s leadership position
In Gallery By M4G Bureau - October 04, 2017
Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru