Results For "OOH"
3856 News Found
Auto brands slip into the OOH fast lane to drive sales growth
In OOH News By Amaan Kazmi - October 16, 2017
Most of the auto brand campaigns highlight festive offers to customers, while some beckon buyers to take advantage of GST exemption on particular class of vehicles
American Express highlights ‘Lifelong Rewards’ for customers
In Campaigns By Bhawana Anand - October 16, 2017
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
Posterscope launches OOH rate benchmarking tool ‘rateOOHmeter’ for buying efficiency
In OOH News By M4G Bureau - October 16, 2017
The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats pan India
Prakash Arts wins media rights at Vizag & Vijayawada airports
In OOH News By Bhawana Anand - October 16, 2017
The OOH media firm has acquired airport media rights for the first time, and is gearing up to install international quality static and digital formats at the two airports
Omkar Realtors goes big on low interest rate offer on ‘Trilliant’
In Campaigns By M4G Bureau - October 15, 2017
The real estate brand smartly targets Mumbaikars with city-wide extensive OOH campaign
JCDecaux’s BrandDO raises DOOH accountability standards in UK market
In Digital OOH By M4G Bureau - October 14, 2017
The charter will form the automated trading standards to which JCDecaux will adhere.
'Digital billboards can work wonders for OOH'
In Viewpoints By M4G Bureau - October 12, 2017
However, there are several pre-conditions that will determine the long-term success of digital OOH in the urban environment.
No spark in OOH business this festive season save a few markets
In OOH News By Bhawana Anand - October 12, 2017
Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
Ambient airport advertising shrinks as luggage tags, boarding passes become passe
In OOH News By Bhawana Anand - October 11, 2017
However, new tech-driven advertising opportunities are likely to open up at the airports
Amazon goes big on OOH to showcase its Great Indian Festival Sale
In Campaigns By Bhawana Anand - October 10, 2017
The stimulating OOH campaign, handled by OOH firm Rapport WW, was deployed on multiple formats in 8 cities -- Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad and Pune