Results For "OOH"
3856 News Found
Hotstar finds ‘Billions’ of ways to engage OOH audience
In Gallery By M4G Bureau - November 07, 2017
Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street.
Mediabridge Global founder David Payne to address Delhi NCR Talks OOH Conference
In OOH News By M4G Bureau - November 07, 2017
David Payne will speak on the theme of ‘How technologies can be leveraged to build solid OOH competitiveness’, at the Delhi NCR Talks OOH Conference to be held at Le Meridien, Gurugram on November 17, 2017
Hotstar finds ‘Billions’ of ways to engage OOH audience
In Campaigns By M4G Bureau - November 07, 2017
Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street across Mumbai, Delhi and Bengaluru using over 70 billboards that featured both teaser and reveal creatives
Pickcel aims to grow digital signage market with cloud solutions
In OOH Solutions By Amaan Kazmi - November 06, 2017
The Bengaluru-based tech firm sees consolidation of display screens on a platform, higher interactivity, contextual & relevant advertisement, engaging real time content as key to DOOH growth
Suresh Balakrishna to address Delhi NCR OOH Talks Conference on Nov 17
In OOH News By M4G Bureau - November 06, 2017
Suresh will address the conference on the theme of ‘What makes Delhi NCR the most compelling brand advertising destination’ keeping in mind the dynamic growth of the Delhi NCR OOH market at Le Meridien hotel, Gurugram
Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station
In Digital OOH By M4G Bureau - November 04, 2017
The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo.
Campus Shoes takes big strides on Delhi OOH landscape
In Campaigns By M4G Bureau - November 03, 2017
Targeting the youth audience, two different creatives have been used to connect with male and female audiences.
RadioLocus augmenting OOH audience density monitoring
In OOH Solutions By Amaan Kazmi - November 03, 2017
Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points
“We hit the bull’s eye with auto-branding”
In Viewpoints By Bhawana Anand - November 02, 2017
Manav Sethi, Chief Marketing Officer, ALTBalaji talks about OOH advertising and in particular the strengths of auto-branding
Jalandhar OOH bereft of new contracts, industry expectantly awaits new ad policy
In OOH News By Bhawana Anand - November 01, 2017
One of the largest ad contacts comes to an end; renewal of contract unlikely until new ad policy is ushered in