‘OOH must extend maximum value to advertising brands’

In Gallery By - November 30, 2017

Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC) highlighted the critical need for the OOH industry to create the right conditions for advertising brands to showcase their offerings in the most compelling

‘OOH success in large airports is paving way for OOH growth in smaller airports’

In Gallery By - November 30, 2017

RK Singh, Executive Director - Commercial, Airport Authority of India (AAI) shares their evolving & friendlier approach towards simpler policy to deliver maximum benefits to investing media companies. AAI is also shifting focus towards airports of smaller towns that have enormous unlocked potential

Small OOH formats ideal for FMCG brands to connect with mid-segment market

In Research By M4G Bureau - November 30, 2017

A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising

Netflix’s The Punisher is the next on OOH

In Campaigns By M4G Bureau - November 30, 2017

The creatives have been designed in a way to narrate a story and build suspense via a series of billboards; the campaign has been executed by Kinetic India

OOH audience growth in Australia outstrips population growth

In Research By M4G Bureau - November 29, 2017

While other traditional media channels see their audiences fragment or decline, OOH’s audiences in Australia continue to grow. This is great news for advertisers who are looking to reach large audiences with their products and services

Apple’s iPhone X banks on high brand recognition

In Campaigns By M4G Bureau - November 29, 2017

The iPhone X OOH campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets like Tokyo, San Francisco, London, Toronto that feature just the phone images

Milestone Brandcom bags Dalmia Bharat Group

In OOH News By M4G Bureau - November 28, 2017

The OOH specialist agency will handle the Planning , Buying & Creative Innovations of Outdoor Media & Experiential communication across six states in East region which includes Bihar, Chhattisgarh, Jharkhand, Odisha, Sikkim, UP and WB

Nagpur OOH businesses facing stiff headwinds, growth prospects rather grim

In OOH News By Amaan Kazmi - November 28, 2017

As media investment opportunities dry up and advertising brands pull back spends, media owners in Nagpur are running out of options to stay afloat in business. A common industry platform to remedy the situation is perhaps the need of the hour, say some owners

Xtreme Media’s ‘Play’ digital signage media player cut out for DOOH

In OOH Solutions By Amaan Kazmi - November 27, 2017

The ‘Play’ series can be used to manage either few screens for indoor applications or a huge network of displays installed across the city. The XM series can be wired to the screens without much cabling which makes it a robust, compact and economical digital signage media player

Australia’s Telstra payphones to double up as DOOH units

In Digital OOH By M4G Bureau - November 27, 2017

JCDecaux Australia has renewed its partnership outdoor advertising agreement with Telstra for 15 years. This new contract includes 1,800 payphones in the 5 capital cities (Sydney, Melbourne, Brisbane, Adelaide and Perth) covering 64% of the Australian population and 77% of advertising spend