Results For "OOH"
3856 News Found
Sony Pictures creates a jungle at Mumbai Metro station
In Campaigns By M4G Bureau - January 04, 2018
Sony Pictures India created a jungle like ambience at the D.N. Nagar station on the Mumbai Metro network to draw commuter attention to blockbuster movie ‘Jumanji’ that was scheduled to be beamed on the GEC
Network Media Solutions counts on cohesive civic policies for DOOH expansion
In Digital OOH By Amaan Kazmi - January 03, 2018
With pockets ready for investments, the role of civic authorities is pivotal in drafting a clear regulatory mechanism that provides the much-needed impetus to DOOH growth
Burger King banks on DOOH in London to drive footfalls
In Digital OOH By M4G Bureau - January 02, 2018
With digital OOH, the fast food chain saw the opportunity to show what’s relevant, at the relevant time in a relevant moment of consumption
‘We are very bullish on potential of Indian DOOH market’
In Viewpoints By Amaan Kazmi - January 02, 2018
Liseanne Gillham, Vice President - Marketing, Broadsign, asserts that DOOH media is primed for rapid expansion in the Indian market. Liseanne believes that media owners are definitely interested in adopting digital. They clearly see the benefits and ROI of moving to digital
Experiences Digital leverages crowd analytics to enhance media monitoring
In OOH Solutions By Amaan Kazmi - December 29, 2017
Using crowd analytics, the firm provides to clients receive weekly reports of traffic movement, play time of ad, impressions, location wise performance of specific creatives and the duration for which the screen was live
Karnataka Talks OOH Conference to be held in Bengaluru on Feb 9
In OOH News By M4G Bureau - December 27, 2017
The conference will bring senior Karnataka Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers on a common platform to address the key issues that confront Karnataka OOH industry
‘Innovations in OOH can break the clutter’
In Viewpoints By Ria Banerjee - December 27, 2017
Skipper Limited has made a strong brand presence in the eastern markets through multiple OOH media formats. Sushant Roy, Associate Vice President, Marketing and Branding, Skipper Limited, speaks about the brand’s outlook on OOH advertising in conversation with Ria Banerjee.
Xiaomi dials into OOH again to reassert its brand presence
In Campaigns By M4G Bureau - December 26, 2017
The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc.
Federal Bank installs large DOOH format at corporate office
In Digital OOH By Bhawana Anand - December 26, 2017
The digital display screen of 14 ft width x 8 ft height has been installed on Federal Towers to run various advertisements on their schemes. The screen has been installed by Lex-ffect, a digital signage company
DMRC turns a new leaf with Magenta Line
In OOH News By M4G Bureau - December 26, 2017
The Magenta Line provides commuters with Wi-Fi connectivity at all stations, charging points that are USB compatible, LCD screens, etc., that lend themselves to OOH branding opportunities