Results For "OOH"
3894 News Found
Pari’s fear factor writ large on OOH canvas
In Campaigns By Bhawana Anand - February 27, 2018
Handled by Minimax Ads, a Mumbai based media owning firm, stimulating innovations have been executed in the city of Mumbai to grab people’s attention.
Brendon Cook, CEO, oOh!media to address OAC 2018 in Mumbai
In OOH News By M4G Bureau - February 26, 2018
Brendon Cook will speak on theme of ‘How dynamic media will drive OOH growth in a digital world’ at the Outdoor Advertising Convention (OAC) that will be organised in Mumbai during July 27-28, 2018
‘Successful brands allocated 13% of media budgets to OOH’
In Research By M4G Bureau - February 23, 2018
WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH
Interactive DOOH heightens consumer engagement
In Digital OOH By M4G Bureau - February 23, 2018
Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states
‘Marriage between mobile & OOH will become stronger’
In Viewpoints By Rajiv Raghunath - February 22, 2018
Aileen Shaw, Vice President, Media for Grandesign's West Region, shares her perspectives on how OOH could leverage mobility to deliver great outdoor campaigns
V-Guard exhorts consumers to ‘Bring Home a Better Tomorrow’
In Campaigns By Ria Banerjee - February 22, 2018
The campaign, executed by Outdoor Advertising Professionals (India), has been deployed on 900+ OOH media units like billboards, unipoles, bus-queue shelters, foot overbridge, Metro pillars, gantries, pillar branding, signage and LED boards across some 135 cities
Samsung augments digital outdoor display solutions
In Digital OOH By M4G Bureau - February 21, 2018
In outdoor spaces, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimises brightness, together with circular polarizing technology and 5,000:1 contrast ratio work together to deliver easily seen messages
Murals to adorn vacant Houston OOH sites
In OOH News By M4G Bureau - February 20, 2018
Houston First Corporation, created by the City of Houston, is gathering submissions with the intent to give local artist(s) the opportunity to have their artwork featured in multiple outdoor advertising locations
Outdoor norms relaxed for promotion of UP Investors Summit 2018
In OOH News By M4G Bureau - February 20, 2018
Industry sees the relaxation as a temporary step, uncertain about how the tide will change for OOH business in the city of Lucknow
‘Right context, right time – key to OOH success’
In Viewpoints By Bhawana Anand - February 19, 2018
Allen Ebenezer Eric, General Manager – Marketing, Emami Ltd, underscores the best ways brands can leverage OOH to establish deep consumer connect. Allen makes a special mention of how OOH helps brands to align their messaging to particular context and target audience