Khushali Jani winner of 2nd M4G OOH Quizathon, Pooja Shetty is Runner-up

In OOH News By M4G Bureau - December 27, 2023

Khushali wins a cash prize of Rs 20,000 and Pooja Rs 15,000

‘OOH growth expectations leaning towards double-digit’

In OOH News By Rajiv Raghunath - December 26, 2023

Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact across various categories

2nd M4G OOH Quizathon live on Media4Growth at 4PM today

In OOH News By M4G Bureau - December 22, 2023

Registration still open; winner & runner-up of the quiz will receive cash prizes of Rs 20,000 and Rs 15,000, respectively.

KL-based Unicom Marketing launches pDOOH on LED trucks powered by LMX

In Digital OOH By M4G Bureau - December 21, 2023

Unicom uses the LMX CMS to dynamically manage and tailor content

2nd M4G OOH Quizathon to be conducted on Media4Growth on Dec 22

In OOH News By M4G Bureau - December 20, 2023

The quiz will go live at 4 PM; winner and runner-up of the quiz will receive cash prizes of Rs 20,000 and Rs 15,000, respectively.

ideacafe brings on board Viren Yadav as Lead Integration Specialist

In OOH News By M4G Bureau - December 20, 2023

Viren brings with him 15+ years of OOH industry experience and has worked with some of the top advertising brands in planning and executing their campaigns.

LMX, Adsmovil OOH expand pDOOH reach in Latin America with Latinad

In Digital OOH By Rajiv Raghunath - December 19, 2023

This integration complements and strengthens LMX and Adsmovil OOH’s commitment as a full-stack solution in Latin America, powered by Moving Walls

Polygon's Remi du Preez to deliver Science of OOH keynote at WOO Africa Forum

In OOH News By M4G Bureau - December 19, 2023

At Polygon du Preez is building the largest network of programmatically connected digital OOH screens enabling access to an Africa-wide network for media owners, agencies and advertisers

Samsung livestreams interactive Rocket League challenge in epic DeepScreen® Alive gameplay

In Digital OOH By M4G Bureau - December 19, 2023

Produced by CYLNDR, the 15 minute game unfolded on London’s Piccadilly Lights as influencers @ApparentlyJxck and @Vatira5 battled it out for the title Samsung Gaming Hub Champion.

Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing

In Research By M4G Bureau - December 18, 2023

To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital