Cadbury pops out heart this Valentine

In Campaigns By M4G Bureau - February 14, 2018

The brand has come out with a campaign that provides an experience beyond products & services; OOH powers the 360 degree campaign innovatively

‘Value addition, right pricing, self-regulation, tech infusion will augment OOH growth’

In OOH News By Bhawana Anand - February 14, 2018

Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss ‘How best can Karnataka OOH draw maximum brand spends’

GroupM forecasts 13% growth in adex in 2018

In Research By M4G Bureau - February 14, 2018

OOH adex is expected to increase from an estimated Rs 2,842 in 2017 to Rs 3,389 in 2018, which will be a healthy 15% growth YoY

‘It’s about arousing curiosity in the minds of consumers’

In Viewpoints By Ria Banerjee - February 14, 2018

Siddharthaa Sawansukha, CEO of Kolkata-based Sawansukha Jewellers, talks about the brand’s approach to OOH advertising and how compelling creativity acts as the differentiator on the OOH landscape

Swift goes to town with ‘Be Limitless’ proposition

In Campaigns By M4G Bureau - February 13, 2018

Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas

‘OOH advertising works well for my brand’

In OOH News By Bhawana Anand - February 13, 2018

The Karnataka OOH Talks conference featured a panel discussion on “How OOH can be pivotal to brand campaigns in Karnataka” involving Deepansh Bhargava, AVP - Marketing & Operations, Central Stores Pan India, Senthil Kumar, COO, YLG and Naqhi Khan, Brand & Marcom Head, Bharti Airtel, Karnataka Circle. The session was moderated by Fabian Cowan, President, Posterscope India

‘Need end-to-end solutions for flex management’

In OOH Solutions By Bhawana Anand - February 13, 2018

Santhosh P G, CEO of People Design & Communications, Bhagwath Prasad, MD of Printech Digital Imaging, Naresh Kumar Dasari, MD of Macro Media Digital Imaging, and Rajib Das of Spectacular MMT, discussed the key challenges that confront the industry and the probable solutions for making digital printing truly ‘green’

‘Tech infusion, digital formats will drive OOH spends’

In OOH News By Bhawana Anand - February 12, 2018

Surendra Shenoy, Principal General Manager, Karnataka Circle, BSNL addressed the Karnataka Talks OOH conference on the theme of ‘Dialling into consumer mindspace through OOH’

‘Railways offers a whole gamut of compelling media investment opportunities’

In OOH News By Bhawana Anand - February 12, 2018

Harietha S, Assistant Commercial Manager, Bengaluru Division South Western Railway in her presentation on ‘How OOH industry can tap into Railway media opportunities’ threw light on the avenues that offers compelling opportunities to the industry

‘Bengaluru is a solid OOH market, Rest of Karnataka needs attention’

In OOH News By Bhawana Anand - February 12, 2018

Suresh Balakrishna, CEO, South Asia & Middle East, Kinetic Advertising India spoke on ‘What pulls brand advertisers to Karnataka OOH’ at the Karnataka Talks OOH conference held in Bengaluru on Feb 9