Results For "OOH"
3894 News Found
Coca Cola’s Bromance on OOH soon
In OOH News By M4G Bureau - April 05, 2018
GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks
Ishq FM opens a vista to Rome
In Gallery By M4G Bureau - April 04, 2018
The radio channel has taken the OOH route in Mumbai to promote its quiz contest ‘Romance in Rome’, targeting the youth audience
Parle Agro announces Rs 100 crore multimedia campaign
In OOH News By M4G Bureau - April 04, 2018
The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign
‘OOH works well, but ROI assessment is a must’
In Viewpoints By Bhawana Anand - April 04, 2018
Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising
Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19
In OOH News By Bhawana Anand - April 04, 2018
The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape
‘Technology holds key to OOH transformation’
In Viewpoints By Anil Balan - April 03, 2018
Integrating the features of online advertising to outdoor advertising is the key for OOH to find its place into the multimedia campaign mix
Times OOH initiates remote, real-time monitoring of BQS media lighting
In OOH News By Bhawana Anand - March 31, 2018
The system facilitates the controlling of lighting on BQS media across all target locations. The monitoring also helps track the energy consumption data.
Mercedes-Benz S-Class set to ‘Lead the World’
In Campaigns By M4G Bureau - March 29, 2018
Kinetic WW which handles the Mercedes-Benz account undertook the media buying from Times OOH, media concessionaire of both airports.
Ishq FM opens a vista to Rome
In Campaigns By M4G Bureau - March 28, 2018
The radio channel has taken the OOH route in Mumbai to promote its quiz contest ‘Romance in Rome’, targeting the youth audience
eBay gets tactical with weather-driven campaign
In Digital OOH By M4G Bureau - March 27, 2018
The campaign was created by 72andSunny, produced by Grand Visual, with media planning and buying by Mediacom. The DOOH activity supports a broader campaign created by 72andsunny, which runs across digital, social, radio, VOD and TV and encourages shoppers to break away from "beige"