ICICI Prudential Life highlights iProtect Smart

In Campaigns By M4G Bureau - March 20, 2018

Taking a cue from its TVC, the brand has taken the OOH route to educate the masses about their new term life cover plan

GM lights up OOH with high-end offering

In Gallery By M4G Bureau - March 19, 2018

The month-long campaign was rolled out in Chennai by DBL Media, using a variety of OOH formats that includes BQS, FOB, mall media, etc

Sri Ramakrishna Hospital checks into Coimbatore airport to build on medical tourism

In Campaigns By M4G Bureau - March 19, 2018

The brand has used high impact static media sites in the departure area of Coimbatore airport’s waiting area (SHA halls) to get maximum attention of the travelers

Bullseye Media surges ahead with Kochi Metro rights

In OOH News By Bhawana Anand - March 19, 2018

The OOH firm has emerged as one of the largest media owners in the Metro network media space, having acquired the rights on inside and outside station media on the Kochi Metro Rail Corporation Ltd (KMRCL) network

Captain cool Dhoni goes all out for Snickers

In Campaigns By M4G Bureau - March 19, 2018

The OOH campaign is an extension of the brand’s humourous TVC that depicts cricket dressing room conversation in line with the brand proposition ‘You Are Not You When You’re Hungry’

Metro media owners placing high premium on quality of formats

In OOH Solutions By Bhawana Anand - March 16, 2018

OOH firms holding long-tenured media rights on different Metro networks are ensuring that the media offerings are of the highest quality; Promoflex Display System is leveraging the opportunity to manufacture top-quality media

GM lights up OOH with high-end offering

In Campaigns By M4G Bureau - March 16, 2018

The month-long campaign was rolled out in Chennai by DBL Media, using a variety of OOH formats that includes BQS, FOB, mall media, etc

eg. communications bags train branding rights on DMRC 7 & 8 lines

In OOH News By M4G Bureau - March 15, 2018

The OOH firm has won the rights to brand all trains running on Line 7 (Pink Line) and Line 8 (Magenta Line); the rights have been awarded for a period of 9 years

Is Pepsi coming out with ‘Kyun Sookhe Sookhe Hi?’ OOH variant?

In OOH News By M4G Bureau - March 14, 2018

PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kya Sookhe Sookhe Hi’; the OOH campaign is likely to follow

Goibibo signs up as a Principal Sponsor for Mumbai Indians

In OOH News By M4G Bureau - March 12, 2018

The online traveling booking app will undertake 360 degree branding initiatives including OOH to engage the masses