‘OOH is a major medium for us’

In Viewpoints By Bhawana Anand - April 14, 2018

A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.

Srishti Communications bags Trivandrum airport media rights

In OOH News By Rajiv Raghunath - April 13, 2018

The exclusive contract provides for the OOH firm to design, develop, operate and market the media assets at the airport for 10 years

Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18

In OOH News By M4G Bureau - April 12, 2018

Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year

Mother Dairy reinforces strong brand presence in Mumbai

In Gallery By M4G Bureau - April 11, 2018

The campaign – which says that the city consumes 25 lakh glasses of Mother Dairy milk in a flash every day – was planned and executed by Ecosys OOH

Publicis Media confirms Ecosys OOH acquisition

In OOH News By Bhawana Anand - April 11, 2018

The deal will enable Publicis Media to catapult in the lucrative out of home business segment in India

Mother Dairy reinforces strong brand presence in Mumbai

In Campaigns By M4G Bureau - April 11, 2018

The campaign – which says that the city consumes 25 lakh glasses of Mother Dairy milk in a flash every day – was planned and executed by Ecosys OOH

Pioneer Publicity completes 2 more FOBs in Bengaluru

In OOH News By M4G Bureau - April 10, 2018

The OOH firm has constructed and operationalized 6 FOBs in all in the city; the two new FOBs have come up on Domlur Airport Road and Raj Bhavan Road

Atin OOH crafts unique green format at Pune airport

In OOH News By Bhawana Anand - April 09, 2018

The company has created a breathing wall with plants planted on it that also houses an 8ft x 4ft display area; green materials will be used for advertising displays

‘Emotions’ mark Mumbai Indians OOH battle-cry

In Gallery By M4G Bureau - April 06, 2018

The campaign urges the Mumbai Indians fans to download the emojis from the MI app – that highlight different emotions like happiness, anger, passion, aggression and etc. with a catchy text ‘Game on Emotions On’ pasted on large size formats

Central says “Namaskar” to Guwahati

In Campaigns By M4G Bureau - April 06, 2018

Reminder Outdoor Advertising has decked up the outdoor the beginning of April with teasers and revealers using extensive OOH formats like billboards, pole kiosk and traffic poles with the launch of Central shopping Mall in Guwahati