Pioneering rural financial empowerment with purpose-driven OOH/DOOH

In Viewpoints By - January 08, 2024

Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Mindwave Media shares his viewpoint on how OOH and DOOH campaigns can be effectively fashioned to enhance financial inclusivity in the non-metro markets and the rural hinterland.

‘DOOH is giving clients greater options’

In OOH News By Rajiv Raghunath - January 08, 2024

Atul Shrivastava, Group CEO, Laqshya Media Group expects double-digital growth in the current year

Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at 2nd South India Talks OOH conference

In OOH News By M4G Bureau - January 05, 2024

The OOH firm’s leadership views the conference as a strong platform for building industry collaborations for leveraging the new growth opportunities.

‘OOH advertisers are growing in number’

In Digital OOH By Rajiv Raghunath - January 05, 2024

Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand

Times OOH partners 2nd South India Talks OOH conference in Chennai as Associate Sponsor

In OOH News By M4G Bureau - January 04, 2024

“South India Talks OOH provides an appropriate forum for the industry to collaboratively discuss and try to find solutions their issues and challenges,” says Shekhar Narayanaswami, President, Times Innovative Media Ltd

UK OOH specialist 75Media appoints Matt Connolly as Financial Controller

In Digital OOH By M4G Bureau - January 04, 2024

Paul Inman, MD, 75Media, says: “As we scale up it makes sense to bring in more specialists to free up other senior staff to do what they do best.”

Tiger Party once again orchestrates New Year’s Eve countdown in Times Square

In Digital OOH By Rajiv Raghunath - January 03, 2024

From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential

Qatar’s Elan Media to integrate DOOH inventory with LMX SSP

In Digital OOH By M4G Bureau - January 03, 2024

Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."

‘We can expect to see 12-15% increase in business’

In OOH News By Rajiv Raghunath - January 02, 2024

Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process

Posterscope India makes waves with ‘Aquaman and the Lost Kingdom’ innovation in the sea

In Digital OOH By M4G Bureau - December 29, 2023

“We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city,” says Posterscope India MD Imtiyaz Vilatra