Results For "OOH"
3856 News Found
Uber drives its progressive brand positioning ahead
In OOH News By M4G Bureau - June 12, 2018
Conceptualised by Ogilvy, the campaign aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India
IOAA working closely with MESC to initiate OOH skill development programmes
In OOH News By M4G Bureau - June 12, 2018
After several rounds of discussion with the representatives of MESC, IOAA has come out with a three-stage implementation of skill based training for the OOH Industry
‘The Wall Professional’ - Samsung’s gen next display tech for businesses
In OOH Solutions By M4G Bureau - June 11, 2018
The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches
‘Programmatic DOOH standards & technology are progressing’
In Viewpoints By Rajiv Raghunath - June 10, 2018
Adam Green, Sr Vice President and General Manager, Broadsign Reach, talks about the future course of programmatic digital OOH
Dollar creates a buzz in Outdoor with Bollywood stars
In Campaigns By Ria Banerjee - June 08, 2018
Large OOH formats, comprising hoardings, unipoles and transit media, have been deployed hugely for Dollar Bigboss and Missy campaigns
Sonata rings in wedding season with a multi-city OOH campaign
In Campaigns By M4G Bureau - June 08, 2018
The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand
FEPE Congress gets underway in Sorrento, Italy
In OOH News By M4G Bureau - June 07, 2018
The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative crown; making OOH easy to plan, buy and deliver
Ideazfirst ties up with Xchange Leasing India Pvt Ltd for cab advertising
In OOH News By Ria Banerjee - June 06, 2018
Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing India Pvt Ltd for brand advertising across sectors
‘Airline media is growing just as fast as airport media’
In Viewpoints By M4G Bureau - June 05, 2018
Atin Gupta, Managing Director, Atin OOH & Promotions, underscores the growing potential of airline media and how in-flight infotainment is a great consumer engagement opportunity
Gogia Print-O-Grafix adds eco-friendly machine to its kitty
In OOH Solutions By M4G Bureau - June 05, 2018
The machine prints on backlit fabric, acrylic, glass and metal