Results For "OOH"
3856 News Found
Girish Menon cements foundation of OAC 2018
In OOH News By Bhawana Anand - July 27, 2018
The Co-Head, Media & Entertainment of KPMG India coins that sort regulatory, financial, operational & societal challenges and boost digital OOH in order to grow advertising share
14th Outdoor Advertising Convention begins in Mumbai
In OOH News By Bhawana Anand - July 27, 2018
The two-day convention has drawn the participation of over 500 delegates including global and Indian OOH CEOs, senior government officials, media planners, brand custodians, consultants and solution providers
Century Group bags Johrat airport sole rights
In OOH News By M4G Bureau - July 26, 2018
The OOH firm will design, develop, operate and market media assets at the airport for a period of 10 years
Quiz Show, Q&A Contests, Open House at OAC 2018
In OOH News By M4G Bureau - July 25, 2018
Delegates will use the official OAC 2018 mobile app 'OAC ASIA 2018' to participate in The Quintessential OOH Quiz and Q&A segments of the knowledge sessions
#Heavytested TVS Tyres campaign to test OOH waters
In OOH News By Bhawana Anand - July 25, 2018
The campaign underlines TVS Tyres’ assurance of Lifetime Warranty to customers
Global OOH leaders to speak on technology & OOH at OAC 2018
In OOH News By M4G Bureau - July 24, 2018
Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager, Cuende Informetrics S.A., Spain to address the convention over the two days
“We are open to formats that break the clutter”
In Viewpoints By Ria Banerjee - July 23, 2018
Dollar Industries Limited, a key player in the innerwear segment, has established itself as an easy recall brand on the OOH canvas over the years. Krishan Kumar Gupta, Director, Dollar Industries Limited talks about how OOH media has become a key platform for the brand’s visibility in the non-metros.
Mondelez India aims to dominate OOH with contextual messaging
In OOH News By M4G Bureau - July 20, 2018
The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’
Leo Burnett, British Dyslexia Association create a moment of collective dyslexia
In Digital OOH By Rajiv Raghunath - July 17, 2018
To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s DOOH screens to give everyone an idea what it’s like to live with dyslexia
Nanavati Hospital goes big on OOH in Mumbai
In Campaigns By M4G Bureau - July 16, 2018
The 21-day campaign was executed by MOMS Outdoor Media Solutions, using a mix of king-size billboards and bqs media, with a significant number of sites being in the close proximity of the hospital