FoodPanda tempts masses with food celebration

In Campaigns By M4G Bureau - October 03, 2018

The biggest food party is being prompted by a humongous OOH drive with strategic cluster branding in different cities

‘DOOH growth not at the expense of classic media’

In Digital OOH By Rajiv Raghunath - October 01, 2018

Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry has not done enough in that direction

INOX checks into Coimbatore airport for launch promo

In Gallery By Bhawana Anand - September 29, 2018

In association with Times OOH, INOX Movies placed branded boxes on the baggage conveyer belt at the Coimbatore airport to catch the attention of passengers collecting their luggage

Static displays not enough to drive DOOH growth: Tom Goddard

In Digital OOH By Rajiv Raghunath - September 28, 2018

Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience engagement

Honda plans to amplify Activa 125 new campaign via OOH

In OOH News By M4G Bureau - September 27, 2018

Introline The new 360 degree campaign ‘Sau mein se sava sau’ promotes the new class leading features of Activa 125 while leveraging the trust & legacy of brand Activa

UK’s Global acquires Primesight, Outdoor Plus from PE firms

In OOH News By M4G Bureau - September 24, 2018

Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus

ALOOH to hold regional conference in Bogota, Colombia

In OOH News By M4G Bureau - September 22, 2018

The objective of the regional conference is to help the OOH firms in the Latin American region to forge cross-border partnerships, and share industry best practice

Poorvika Mobiles embraces green OOH solutions for advertising in Bengaluru

In Campaigns By M4G Bureau - September 19, 2018

The campaign has been rolled out on bus shelter media, maintained by Times OOH, using eco-friendly, recyclable textile fabric that is 100% plastic free

Madison Media wins Aakash Education Services media AOR

In OOH News By M4G Bureau - September 18, 2018

The agency won the account in a multi-agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH

Cremica promises ‘Love at first taste’

In Campaigns By M4G Bureau - September 18, 2018

The brand has gone in for a bqs innovation to reinforce its value proposition in association with Glo agency- Out of Home Division of Lodestar Universal McCann