Be Hatke like Varun, says fbb

In Gallery By M4G Bureau - December 12, 2018

The brand has launched a major OOH campaign featuring brand ambassador Varun Dhawan to promote the new men’s wear collection.

oOH!media rebrands Adshel as ‘Commute by Ooh’

In OOH News By M4G Bureau - December 12, 2018

The Adshel merger with oOh!media was completed 3 months earlier

Moving Walls introduces ‘Three Billboards’ analysis

In OOH News By M4G Bureau - December 11, 2018

Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics

Kannur airport likely to stoke keen OOH interest

In OOH News By M4G Bureau - December 10, 2018

The airport is expected to serve over 1 million passengers annually and that number will likely increase five-fold by 2025

‘We see a huge potential in Indian market’

In Viewpoints By Rajiv Raghunath - December 10, 2018

Miz Rahman, EMEA Sales Director, Broadsign, sees strong business opportunities in India’s fledgling DOOH market

OOH the only traditional medium to grow in 2018, says MAGNA report

In Research By M4G Bureau - December 07, 2018

The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion

State elections buoy Rajasthan OOH biz

In OOH News By Bhawana Anand - December 07, 2018

However, it was also a field day for unauthorised media

Wrestling it out on OOH

In Campaigns By M4G Bureau - December 07, 2018

The new ‘Kusti’ campaign executed by Outsight Xp promotes Dixcy Scott’s association with the Maharashtra Kusti League

fbb goes ‘Hatke’, a la Dhawan style

In Campaigns By M4G Bureau - December 06, 2018

The brand has gone big with a OOH campaign featuring brand ambassador Varun Dhawan to promote its new men’s wear collection

Posterscope launches unique real time digital OOH platform

In OOH News By M4G Bureau - December 05, 2018

Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens