Essence to handle media baton for Airtel

In OOH News By M4G Bureau - December 21, 2018

As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying

Prakash Publicity bags PPP contract for media rights

In OOH News By M4G Bureau - December 20, 2018

The OOH firm will be putting up back-lit and front-lit unipoles and street furniture at Bareilly city

‘Digital formats are making OOH more effective’

In Viewpoints By Rajiv Raghunath - December 20, 2018

Nick Mawditt, Managing Partner of UK-based OOH media specialist Talon Outdoor, shares his perspectives on the impact of digital OOH on the OOH industry’s growth trajectory

BharatMatrimony’s new proposition - ‘Find your equal’

In OOH News By M4G Bureau - December 18, 2018

The brand has planned a 360 degree campaign featuring MS Dhoni and includes OOH as part of the mix

Vyoma Media wins DOOH mandate for TVS XL100

In Digital OOH By M4G Bureau - December 18, 2018

The campaign will be launched across Karnataka, Bihar and Uttar Pradesh

It’s now Taiwan calling all Indian tourists

In Campaigns By Bhawana Anand - December 18, 2018

The Taiwan Tourism Bureau has launched a cross-platform campaign in key Indian cities

Vistara targets the ‘High Fliers’ with new campaign

In OOH News By M4G Bureau - December 17, 2018

The brand is rolling out a multi-media campaign that will also cover OOH

‘Samsung Within’ stories go big on digital OOH

In Digital OOH By M4G Bureau - December 14, 2018

Times Square visitors get a taste of the interactive digital campaign around the brand philosophy of ‘Do What You Can’t’

Outdoor Network launches South Africa’s largest digital billboard

In Digital OOH By M4G Bureau - December 13, 2018

The 2-sided billboard is expected to deliver 3.3 million impacts every month

‘DOOH growth can help double OOH revenues’

In Viewpoints By Shradha Mishra - December 13, 2018

Sanket Rambhia – MD & CEO, Xtreme Media