‘OOH ad revenues increasing y-o-y’

In Viewpoints By Shradha Mishra - December 31, 2018

While the outdoor industry plays an important role in city development, every media owner must strictly adhere to safety and regulatory norms, says Dilip Gawade, Joint commissioner, Pimpri Chinchwad Municipal Corporation (PCMC)

What the Indian OOH industry has to say on key issues

In OOH News By M4G Bureau - December 31, 2018

A recap of ‘Have Your Say!’ poll outcomes on a few key issues

Decathlon on an OOH drive in Kolkata

In Campaigns By Ria Banerjee - December 31, 2018

The brand is promoting its new store launch in the city

Lamar strengthens position with Fairway Outdoor billboards’ aquisition

In OOH News By M4G Bureau - December 27, 2018

The US OOH company adds more than 8,500 high-quality billboards to its kitty

Sigma Trade Wings forays into airport media space

In OOH News By M4G Bureau - December 26, 2018

The OOH firm has won sole rights at Agra, Gwalior, Kanpur and Pant Nagar airports

Crayons wins exclusive ad rights for Kumbh 2019

In OOH News By M4G Bureau - December 26, 2018

The outdoor sites are located at prominent locations across the city and about 12 crore people are expected to visit the Kumbh mela

Punjab Govt relaxes norms for outdoor media rights

In OOH News By M4G Bureau - December 24, 2018

The number of unipole units has been raised from 300 to 450 to be installed at 562 locations and the number of gantries has been increased to 15

Long-term OOH drive for Decathlon’s new store

In Campaigns By M4G Bureau - December 24, 2018

The strategically located store targets people travelling to Thane, Mumbai and the neighbour state of Gujarat

It’s now Taiwan calling all Indian tourists

In Gallery By Bhawana Anand - December 22, 2018

The Taiwan Tourism Bureau has launched a cross-platform campaign in key Indian cities

OOH campaign of Ganesh Grains’ ‘Khao Fresh, Jiyo Fresh’ on anvil

In OOH News By M4G Bureau - December 21, 2018

The brand’s TVC has just been launched