OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

1st Transit Media Talks Conference in Mumbai on Feb 28

In Gallery By - January 19, 2019

OOH stakeholders to chart the growth map for India’s transit media industry

Tinder’s new dating tip: ‘Adulting can wait!’

In Gallery By Bhawana Anand - January 18, 2019

Tinder’s latest OOH campaign, handled by Havas Media, which rolled out at high footfall areas in multiple cities, is an extension of its digital campaign released last month with the message: ‘Adulting Can Wait’.

Display Metrics India unveils OOH metrics development roadmap

In OOH News By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA

Futek Digital installs LED screens at South Delhi market

In Digital OOH By Bhawana Anand - January 18, 2019

The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market

Century Group partially retains media rights at Patna rail junction

In OOH News By Bhawana Anand - January 17, 2019

In a fresh bid for the media rights, the OOH firm has retained the rights on media assets outside the station

Read the newspaper & win a house, says ‘Sandesh’

In Campaigns By M4G Bureau - January 16, 2019

The Gujarati national daily launched an OOH campaign and reach out to readers with a contest.

Srishti Communications bags exclusive ad rights at Hubballi Airport

In OOH News By Rajiv Raghunath - January 15, 2019

The OOH firm has won the rights from AAI for a period of 5 years

Watch this one: G Shock goes big on OOH

In Campaigns By M4G Bureau - January 15, 2019

The brand campaign has been spotted at high footfall locations in New Delhi, including Haus Khas and Sarita Vihar

Enabling policies must for DOOH growth – Kan Universal

In OOH Solutions By Shradha Mishra - January 14, 2019

Amit Bahl, director of the firm, expresses concerns over market getting flooded with low-cost, low-quality products