Cadbury Dairy Milk extends sweet welcome to Steve and Dave

In Campaigns By M4G Bureau - April 02, 2019

The campaign has been strategically executed in Jaipur, Hyderabad and Kolkata

SDMC meets advertising revenue target of Rs 150 crore for 2018-19

In OOH News By Bhawana Anand - April 01, 2019

Digital media tenders, revenue sharing from mall media and shop signage have helped raise the revenues from Rs 135 crore to Rs 150 crore

Mark Metro bags exclusive advertising rights at 6 Chennai Metro stations

In OOH News By Ria Banerjee - March 28, 2019

Digital OOH displays planned at the stations

Karnataka HC hearing on new bylaws on Mar 29

In OOH News By Ria Banerjee - March 26, 2019

Bengaluru OOH industry still reeling under the impact of the BBMP ban on large formats

BARC India expanding its BMW software offering

In OOH News By M4G Bureau - March 26, 2019

The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership

Meet the new 'Chowkidars' on OOH

In Gallery By Bhawana Anand - March 25, 2019

BJP is all set to leverage the OOH medium ahead of the election, having already kicked off its campaign in Delhi that was executed by US Advertising.

Daktronics to launch LED street furniture solution

In Digital OOH By M4G Bureau - March 25, 2019

The LED display will have balance sun-cutting brightness with low power consumption

Now showing on OOH screens: ‘Main Bhi Chowkidar!’

In Campaigns By Bhawana Anand - March 25, 2019

BJP has finally rolled out its OOH election campaign that is visible across key locations of the capital city

Lufthansa celebrates explorers

In Campaigns By M4G Bureau - March 22, 2019

The campaign will be designed with cross-media interlocking and engagement across online, social media, TV, print, OOH and cinema and BTL in the latter phase

Floating billboards take OOH into new territories

In Digital OOH By Rajiv Raghunath - March 22, 2019

Miami-based Ballyhoo Media makes the most of audiences at beaches and riverfronts