OOH needs new skill-set

In OOH News By Bhawana Anand - May 02, 2019

Tim Delaney, Chairman & Creative Director at Leagas Delaney speaks about the creative side of the OOH medium

Equitas Bank taps Mark Metro Group OOH assets in Chennai

In Campaigns By M4G Bureau - May 02, 2019

Executed by Brand Blitz Event Management, the campaign targets the IT and corporate crowd in Chennai.

Locad begins pilot for Sceen-ooh

In OOH Solutions By Bhawana Anand - April 29, 2019

The company has tied up with a couple of media owners in Delhi & Mumbai to do the testing on 2100 screens

ACEF Global Customer Engagement felicitates OOH agencies

In OOH News By M4G Bureau - April 29, 2019

This year ACEF received over 730 entries from 200 companies out of which the outdoor concessionaires were awarded in 7 different categories

Zero Degree, PlayAds in partnership to market DOOH screens

In OOH News By Ria Banerjee - April 26, 2019

As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds

Gideon Adey, Audience Activation Director, Kinetic UK, to address OAC 2019

In OOH News By M4G Bureau - April 25, 2019

Gideon Adey is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision making in OOH buying

It’s now the EC going big on OOH to spread voting awareness

In Campaigns By M4G Bureau - April 24, 2019

The Election Commission leverages transit media such as Delhi Metro and DTC buses to urge citizens to vote

Caloi showcases bicycle as a unique mobility solution

In Gallery By - April 24, 2019

“Liters”, the ad campaign created by Tribal Worldwide’s São Paulo office chooses perfect timing to impact a potential target via OOH medium

Broadsign inks pact to acquire Ayuda Media Systems

In Digital OOH By Rajiv Raghunath - April 24, 2019

The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners

Chitra Painters Group wins exclusive media rights outside the railway station premises

In OOH News By Ria Banerjee - April 23, 2019

Cochin-based OOH firm wins advertisement media rights from Nagercoil to Thrissur for a period of 5 years