Results For "OOH"
3848 News Found
Airdropping into the screens
In Campaigns By Neelambari Kakaraparthi - February 15, 2024
With patriotic-themed movies poised to hit theatres amidst increasing anticipation surrounding elections, Dharma Productions is all set to fly with its ‘Yodha’
Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments
In OOH News By M4G Bureau - February 15, 2024
This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world
JCDecaux launches global airport pDOOH offering
In Digital OOH By M4G Bureau - February 14, 2024
The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000 screens operated by JCDecaux in major airports worldwide
Ocean Outdoor CEO Tim Bleakley to headline WOO Africa Forum in Cape Town
In OOH News By Amrit Mishra - February 12, 2024
Tim Bleakley is expected to draw parallels between the African market and Europe, where Ocean boasts a multi-country business presence
‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’
In Viewpoints By M4G Bureau - February 12, 2024
Rupesh Salvi, Sr. Creative Director, RapportWW shares his viewpoint on the creativity quotient of OOH advertising
Platinum Love Bands making a new promise ahead of Valentine’s Day
In Campaigns By Amrit Mishra - February 08, 2024
Experience the magic of love in larger-than-life proportions as Platinum Love Bands takes centre stage with an immersive OOH campaign, making this Valentine's Day truly extraordinary.
Times OOH bags 7-yr ad contract for Chandigarh International Airport
In OOH News By M4G Bureau - February 08, 2024
Chandigarh Airport serves as a gateway to Punjab, Haryana, and Himachal Pradesh
Hivestack by Perion partners with Eletromidia to integrate digital inventory across 46,000 screens in Brazil
In Digital OOH By M4G Bureau - February 08, 2024
Partnership makes Eletromidia’s high impact digital inventory – reaching 29 million people daily - available to advertisers via Hivestack’s SSP and ad server
‘Audience measurement standardisation is necessary for OOH growth’
In Viewpoints By Rajiv Raghunath - February 07, 2024
Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath
Striking a balance between peace and prosperity: An Inspiration capsule by Gopi Krishnaswamy
In OOH News By Neelambari Kakaraparthi - February 06, 2024
Gopi Krishnaswamy, Founder & CEO, Llama, Author, Teacher - Google Leadership Institute advocates for a shift towards cherishing success in the form of contentment and happiness.