EyeTalk Media Ventures signs up as DOOH Partner to OAC 2019

In OOH News By M4G Bureau - June 28, 2019

The DOOH major has signed up as a sponsor partner to reinforce its industry leadership in the data-driven DOOH space

Kochi Metro invites RFP to allot rights for different formats

In OOH News By M4G Bureau - June 28, 2019

The tender will be given for 5 years

Goa OOH set for new regulatory policies

In OOH News By Pray Jani - June 28, 2019

Media owners in the state meanwhile find little merit in the government’s announcement of uniform OOH policy

Toyota’s latest campaign calls out to backpackers

In Campaigns By Pray Jani - June 27, 2019

Toyota leverages OOH formats to promote its latest launch Glanza in the metros

oOh!media expands digital roadside footprint leveraging data and insights

In Digital OOH By Rajiv Raghunath - June 26, 2019

The data-led approach helps oOh! In developing sites that deliver superior audience metrics

oOh! expands roadside DOOH inventory

In Gallery By Rajiv Raghunath - June 26, 2019

The data-led approach helps oOh! In developing sites that deliver superior audience metrics

Vyoma Media takes up sponsorship of The Quintessential OOH Quiz at OAC 2019

In OOH News By M4G Bureau - June 25, 2019

The Quiz contest will have the participation of over 400 OOH industry professionals

Amazon Pay’s features get OOH shout-out

In Campaigns By Pray Jani - June 25, 2019

The OOH duties of the campaign were handled by Rapport India and they highlight the new Amazon Pay features like ‘Send Money’

OOH to outperform traditional media: Magna Report

In Research By M4G Bureau - June 24, 2019

Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600bn

‘The time for DOOH has truly arrived’

In Viewpoints By Rajiv Raghunath - June 24, 2019

Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) shares his perspectives on the growth and development of DOOH media and the factors that will determine this industry’s growth journey