Magicpin invites users with new offers

In Campaigns By M4G Bureau - July 16, 2019

The OOH campaign engages mases with an offer through a QR based technology

SDMC Dy. Commissioner Prem Shankar Jha to speak at OAC 2019

In OOH News By M4G Bureau - July 15, 2019

Prem Shankar Jha will speak on the theme of ‘How OOH links up with local governance’

Lloyd Mathias to anchor brand leaders panel discussion at OAC 2019

In OOH News By M4G Bureau - July 15, 2019

The discussion will centre on ‘How OOH builds unmissable brand visibility’

Cadbury celebrates sugar-less variant on OOH

In Campaigns By Bhawana Anand - July 15, 2019

Spotted at DMRC stations in Delhi, the campaign promotes the brand’s 30%-less sugar variant with the tagline: ‘Wahi Sawad, Wahi Mithas’

Coca-Cola ties up with ICC to spread the cricket fizz

In OOH News By Bhawana Anand - July 15, 2019

The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season

Goa’s hoarding owners still facing uncertainties

In OOH News By Pray Jani - July 15, 2019

A middle ground is yet to be found between the hoarding owners of Goa and the policy makers with regard to the implementation of the new policy

Tarun Jha, Head - Marketing and Product, Skoda Auto India to speak at OAC 2019

In OOH News By M4G Bureau - July 12, 2019

Tarun Jha will be participating in a panel discussion on ‘How OOH makes brands simply unmissable’

New Ocean study unravels superior brand building power of full motion DOOH

In Research By Rajiv Raghunath - July 12, 2019

The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences

Alok Jalan to address OAC 2019 on pathways to achieve quantum OOH growth

In OOH News By M4G Bureau - July 12, 2019

Alok Jalan, MD, Laqshya Media Group will be making the presentation jointly with Sai Nagesh, Chief Strategy Officer, Laqshya Media

Airbnb reaches out to travellers with new brand message

In Campaigns By Bhawana Anand - July 12, 2019

The brand’s new campaign, ‘That’s why we Airbnb’ targets air travellers with a focused communication