Bengaluru OOH waiting for policy paralysis to end

In OOH News By Ria Banerjee - August 13, 2019

Enforcement of the Bengaluru Mahanagara Palike Advertisement Rules, 2019 awaited

Taiwan Tourism Bureau attracts travellers with Mumbai Metro

In OOH News By M4G Bureau - August 13, 2019

This promotional campaign is a part of the elevated marketing budget of more than US$1 million to attract tourists from India

Senco Gold and Diamonds’ new Shine On campaign to appear on OOH platform

In OOH News By Ria Banerjee - August 09, 2019

Kolkata-based jewellery brand plans for outdoor promotions in Kolkata, parts of Bengal and other cities

Declining consumer spends affect OOH Growth

In Research By Bhawana Anand - August 09, 2019

Pitch Madison Advertising Outlook Report 2019 revised downwards OOH growth from 11.4% to 5.0% for 2019

Broadsign partners with Place Exchange

In Digital OOH By M4G Bureau - August 09, 2019

The combined platforms enable DOOH media owners and advertisers, to utilise a single set of digital creative assets that can be easily adapted to suit a variety of digital, mobile and DOOH destinations

Dollar Industries focuses on menstrual hygiene with #BeFreeBeYou initiative

In OOH News By M4G Bureau - August 08, 2019

Promoting facilities for underprivileged girl children, the brand plans to install 100 sanitary vending machines in schools across the state in phase-1

Luv and Kush greet commuters from Mumbai OOH

In Campaigns By Pray Jani - August 08, 2019

The latest series ‘Ram Siya Ke Luv Kush’ on Colors Television takes up multiple formats across Mumbai

Brand Idea to launch #SabKaTimeAaGaya campaign on OOH

In OOH News By M4G Bureau - August 08, 2019

The OOH leg of the campaign will support the “Har Recharge Pe Extra” proposition

Ahmedabad’s geography curbing its OOH potential

In OOH News By Pray Jani - August 07, 2019

Regional media owner feels that the city offers no scope for cluster branding, which is preferred by brands

Vodafone goes big on OOH as 4G leader

In Campaigns By M4G Bureau - August 07, 2019

The brand has been named as the fastest 4G network service provider in Delhi, as per the testing done by Ookla and the result has been promoted well on OOH in the Delhi-NCR market