Results For "OOH"
3862 News Found
OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study
In Research By Rajiv Raghunath - August 29, 2019
The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately
LG launches new OOH display solutions for Indian market
In OOH Solutions By Bhawana Anand - August 29, 2019
Along with bringing Transparent OLED signage in the Indian market, the electronic giant also launched new display products exclusive to the Indian OOH market
Sunny Oil’s new brand recipe includes OOH
In OOH News By M4G Bureau - August 29, 2019
Called “Life Aapki, Recipe Aapki” campaign, the brand is set to reach out to the masses with OOH medium and offline activations
'OOH to become increasingly important for OTT category': Tarun Katial
In Gallery By - August 28, 2019
Outdoor is not anymore about only advertising, it’s about customer acquisition
‘Data and tech oriented OOH advertising growing in Asia’: Srikanth Ramachandran
In Gallery By - August 28, 2019
Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns
‘The DOOH boom is here. Sink or swim’: Remi Roques
In Gallery By - August 28, 2019
Remi drives and implements the strategy for Ayuda Media Systems, by developing new opportunities, onboarding clients on the Ayuda software and attracting and retaining top talent
MG Hector makes maiden appearance at BIAL
In Campaigns By M4G Bureau - August 28, 2019
As a part of the complete OOH plan, India’s 1st ever Internet car is stationed at the airport targeting high-disposable audience
Moving Walls acquires digital signage platform Quad42 Media
In Digital OOH By M4G Bureau - August 27, 2019
The acquisition strengthens Moving Walls position as the leading Asian advertising technology provider in the OOH and retail media space
‘We built trust with our content first approach’
In Viewpoints By Rajiv Raghunath - August 27, 2019
Gautam Bhirani, Managing Director, EyeTalk Media Ventures shares perspectives on the DOOH ecosystem and the key drivers of business growth
EyeTalk Media Ventures, dRSTi Communication launch BizTalk
In OOH News By Bhawana Anand - August 26, 2019
The new conglomerate is a business content-driven, real-time DOOH network BizTalk targeting business hubs