Results For "OOH"
3862 News Found
‘Having larger OOH cos will help industry get more traction’: Phil Hall
In Viewpoints By Rajiv Raghunath - September 04, 2019
Phil Hall, the new Co-Managing Director of Ocean Outdoor, UK, talks about the shape of things to come for the OOH business in the coming years
‘Urbanization is a huge benefit for the OOH industry’
In Gallery By - September 03, 2019
Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019
The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi
In Gallery By - September 03, 2019
The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers
‘10K-cr valuation for OOH industry is close reality’: Alok Jalan
In Gallery By - September 03, 2019
Alok Jalan along with Sai Nagesh gives hope to the OOH industry with their study of the development trajectory
'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani
In Gallery By - September 03, 2019
Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry
Nature’s Basket Mumbai outlets become DOOH hubs
In Digital OOH By Pray Jani - September 03, 2019
DigiAlly’s LED screens at the Mumbai outlets of Nature’s Basket draw interest of brands like VLCC to run campaigns
Now Google dons the role of your nearest store locator
In Campaigns By M4G Bureau - September 03, 2019
The OOH campaign promotes the brand’s search engine efficiency that helps users locate their nearest store for a range of products and services
Indian OOH industry must take lead in Programmatic, urges Mathew Dearden
In Gallery By - August 30, 2019
Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide
New Digital Pillars unveiled by JCDecaux at BIAL
In Digital OOH By M4G Bureau - August 30, 2019
Located at Domestic arrivals, 10ftx10ft pillars catches the attention of travellers at the baggage claim
Smart city project, Metro rail not likely to buoy Ahmedabad OOH business sentiment
In OOH News By Pray Jani - August 29, 2019
OOH operators in the city fear the city transit infra expansion will instead undermine the existing roadside formats