Cosign India launches recyclable printable material

In OOH Solutions By Bhawana Anand - September 27, 2019

COTEX Textile is 100% polyester i.e. recyclable and with the finest quality, available in different sizes and supports different printing technologies

Patiala media owners keep off MC tenders for media rights in the city

In OOH News By Bhawana Anand - September 27, 2019

It is learnt that media owners also preferred not to attend a meeting called by the Patiala municipal commissioner to discuss the media opportunity

DOOH content followed by ads 5.1x more engaging: Ocean study

In Digital OOH By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

Canon Cameras new OOH campaign to inspire Young People ‘To Do Great’

In OOH News By M4G Bureau - September 26, 2019

The campaign consisting of film, print, and OOH, is conceived by Dentsu One

10.8 million Australians of 14+ age see DOOH each week

In Research By M4G Bureau - September 26, 2019

According to Roy Morgan report, now overall 78% of Australians see outdoor advertising of some type - including digital, billboard or posters

‘Take a break and Play’

In Campaigns By Bhawana Anand - September 26, 2019

Adda52.com’s 2nd brand campaign targets people from all walks of life and make them aware of the potential poker player in them

Uber’s new 'Safety Never Stops' campaign to be live in 5 languages

In OOH News By M4G Bureau - September 25, 2019

The brand’s new 360 campaign will be live across all formats

Digital OOH takes off at Patna Airport

In Digital OOH By Bhawana Anand - September 25, 2019

Century Group of Companies, which handles media rights for this airport, plans to take the digital expansion to other airports managed by them

Panasonic India partners with Lemma Technologies for SignEdge Display Network

In OOH Solutions By M4G Bureau - September 25, 2019

Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem

Rooftop media business in Patna continues unabated

In OOH News By Bhawana Anand - September 25, 2019

Media owners wait favourable Court decision