Broadsign, AdQuick partner to facilitate hyper-targeted DOOH campaigns

In Digital OOH By Rajiv Raghunath - October 24, 2019

New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens

Smart Asia India 2019 brings Taiwan DOOH solutions to India

In Digital OOH By Pray Jani - October 24, 2019

The Smart Asia exhibition 2019, brought various Taiwan based players offering unique DOOH solutions for the developing Indian Digital Display market

OOH bags 1st spot in Imagica’s new marketing plan

In Campaigns By Pray Jani - October 24, 2019

The themed park re-imagines itself into Amaze-ment park using strategic OOH formats

Delta launches 4K Laser DLP® Video Wall

In OOH Solutions By M4G Bureau - October 24, 2019

The 112 sqft 4K Laser DLP® Video wall, fully supports 4K resolution, 4K control system and Semi-Outdoor LED Displays

Namaste Ranchi greets Central

In Campaigns By M4G Bureau - October 23, 2019

The OOH campaign rolled out to announce the store launch welcomes masses to their store

Times OOH presents Indore Airport advertising opportunities

In OOH News By M4G Bureau - October 23, 2019

An event called The Pilot was organised to showcase the plethora of media options available at the airport

Sony unveils Crystal LED (CLED) in India

In OOH Solutions By Pray Jani - October 23, 2019

For the first time, Sony bring their proprietary technology to Indian market

Tanishq revives Diwali tradition with Virasat Collection

In Campaigns By M4G Bureau - October 22, 2019

A leading jewellery brand launched a new OOH campaign marking one of the most anticipated festivals of the year, Diwali

Asian Paints Royal Play(s) well with traffic signal with DOOH approach

In Campaigns By Pray Jani - October 21, 2019

Handled by MOMS, a digital site was programmed to change creative with the change of traffic signal in Pune

“Interactive technologies can bring alive OOH essence”: Thapas Joseph

In Viewpoints By Bhawana Anand & Pray Jani - October 21, 2019

Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will be come by with the use of extended technologies. Edited excerpts