SDMC extends submission date for Public Toilet tender

In OOH News By M4G Bureau - December 04, 2019

Consequently, the date for opening the tender has also been extended

Time Monitoring introduces mapping, planning tool covering 43 markets

In Digital OOH By M4G Bureau - December 04, 2019

The media mapping is done by linking updated OOH media data collected over a period of two decades

OOH growth prospects bright in UK, US markets: GroupM forecasts

In Research By Bhawana Anand - December 04, 2019

In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years

QSR brand targets BQS media for frequency building

In Campaigns By Pray Jani - December 04, 2019

Cashing in the ‘Made in India’ factor, Jumboking competes with international QSR brands

The Social Street appoints Parag Pandya as Senior Vice President

In OOH News By M4G Bureau - December 03, 2019

Parag moves from Out Advertising Professionals (OAP) where he spent over eight years in NBD, Client Servicing, Strategy, Media Planning, Buying & Innovations

Merry December likely for Goa OOH business

In OOH News By Pray Jani - December 03, 2019

Events like Sunburn and IBW are expected to drive the OOH business in Goa this month

Luxury automobile brands park in style!

In Campaigns By M4G Bureau - December 03, 2019

Brands like Jeep, KIA motors, MG Hector & Lexus leverages secured places like airport to station their cars in order to give a 1st hand look & feel to premium audience

Right Messaging & Location drives iBall sales

In Campaigns By M4G Bureau - December 02, 2019

The brand captures advertising media for strategic targeting at Mumbai Airport

ALTBalaji’s Broken But Beautiful unveils mysterious second season on OOH

In Campaigns By Pray Jani - December 02, 2019

The OTT series introduces its second season with a grand announcement on the OOH media across Mumbai

“We are miles ahead of competition”

In Viewpoints By Bhawana Anand & Pray Jani - December 02, 2019

Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network is extremely proud of the decade long journey of Posterscope India. He expects the specialist agency to double its annual business growth over the next 10 years while raising the benchmark standards for the industry. Edited excerpts of the interview