Panjim city commissioner all for green OOH

In OOH News By Pray Jani - December 20, 2019

No new licenses for hoardings in the city; digital OOH formats will be encouraged

Moustache Jeans creates wide presence with audience as centre of attraction

In Digital OOH By Ria Banerjee - December 19, 2019

Moustache Jeans displays localites greetings on multiple OOH formats to surprise city spectators for Wish Big Carnival initiated by Selvel NEXT-IN

Cupshup to hit Rs. 12 crore this fiscal year

In OOH News By Bhawana Anand - December 19, 2019

A cup branding specialised agency pegs big for the future of the cup-branding

B’lore media owners still waiting for the Court nod for large formats

In OOH News By Bhawana Anand - December 18, 2019

Implementation of the BBMP Outdoor Signage & Public Messaging ByLaws 2018 delayed

Nexus Malls’ new X-Mas campaign to appear on OOH soon

In OOH News By M4G Bureau - December 18, 2019

The 360* campaign has been created by Ogilvy

Philips taps DOOH capabilities for real-time updates on outdoors

In Digital OOH By M4G Bureau - December 17, 2019

The campaign claims delivery of approx. 1.51 Mn seconds by utilizing 100% Share-of-voice during course of overall exhibition tenure

OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

Historic Pink Ball Day & Night test match scores big on outdoors

In Campaigns By Ria Banerjee - December 17, 2019

The recently-held Pink Ball day and night test match played by India & Bangladesh at Eden Gardens in Kolkata writs large on OOH formats

RD Outdoor bags sole advertising rights for Magh Mela 2020

In OOH News By Bhawana Anand - December 17, 2019

Known as Mini Kumbh Mela, the religious congregation, expected to cater approx 4 crore people, offers a bouquet of advertising opportunities for mass brands

‘OOH is often our go-to media’

In Viewpoints By Bhawana Anand - December 17, 2019

Vishal Jain, VP & Head - Growth, Shuttl talks about the hyper local approach offered by the OOH medium