Results For "OOH"
3862 News Found
JustOutdoor unveils Smart Tech Solutions for OOH Media-Owners
In OOH News By M4G Bureau - May 28, 2020
The platform aims to provide data-driven solutions to optimize efficacy for OOH campaigns
Laqshya launches sequel report on Green and Orange districts opportunities
In Research By M4G Bureau - May 28, 2020
In this report, the agency has examined the organized industries functional in the orange and green districts across the country
‘Absolute simplicity, absolute minimalism, absolute honesty’
In Viewpoints By Pray Jani - May 27, 2020
One or two sites here and there don’t make an impact; a threshold level of visual coverage is important, says, Abhik Sanyal, Vice President, Marketing, DSP Investment Manager
Roadside media business will see quicker recovery
In OOH News By M4G Bureau - May 27, 2020
At the same time, marketers will look at value-based media that can deliver performance-driven campaigns and help measure RoI, asserts Vishwanath Kini, VP - Growth and Strategy, AdMavin
WooHoo Screens gears up to resume operations
In Digital OOH By Pray Jani - May 27, 2020
Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories
‘Brands are needing to appeal to the emotional side of consumer behaviour’
In OOH News By M4G Bureau - May 26, 2020
Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath
Relief for Mumbai OOH as HC issues interim order on license fee for May
In OOH News By Bhawana Anand - May 26, 2020
BMC directed not to collect fee for May or initiate any coercive measures against OOH media owners
‘Amphan’ sends West Bengal, Odisha OOH into a tailspin
In OOH News By Ria Banerjee - May 26, 2020
Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation
The Big Picture not showing on Mumbai OOH canvas
In OOH News By Pray Jani - May 26, 2020
Bollywood and regional movie releases are not seen on the OOH canvas but media owners are hopeful that the OOH campaigns will start rolling post lockdown
