Results For "OOH"
3860 News Found
Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'
In Digital OOH By M4G Bureau - July 14, 2020
The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level
Time to enhance Hyperlocal DOOH strategies with programmatic technology
In Viewpoints By M4G Bureau - July 14, 2020
Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario
JCDecaux develops natural cooling bus shelter to improve urban life
In OOH News By M4G Bureau - July 13, 2020
The media owning firm has taken an initiative to create cooling areas during summer and to pursue increased sustainability
Madison OOH launches OTS Measurement Updates for COVID19 Unlock times
In OOH News By M4G Bureau - July 13, 2020
As an extension to its existing Traffic Count Tool, the OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis
#13thJulykiTayyari: Mystery Solved
In Campaigns By Bhawana Anand - July 13, 2020
ZEEL creates stir with a teaser campaign rolled on the lines of #BanegiBaatSaathSaath, marking a positive comeback with new content, in association with Laqshya Media Group
‘Creating immersive, engaging, memorable OOH experiences’
Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising
Kinetic Worldwide launches new proprietary tool ‘IOM’
In OOH News By M4G Bureau - July 10, 2020
The agency intends to offer a tool that leverages real time inputs to maximise campaign impact across geographies and mobility opportunities acknowledging the greater demand for transparency and ROI, says Ajay Mehta
Creative Designer wins first ever OOH media tender in Chandigarh
In OOH News By M4G Bureau - July 10, 2020
The Chandigarh Municipal Corporation has given rights to install 12 sites for five years
'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read
In OOH News By Bhawana Anand - July 09, 2020
In a ‘FICCI Frames 2020’ conference, Mark emphasis on the significance of DOOH and as an effective medium to measure the impact more carefully
