Results For "OOH"
3860 News Found
Digital media will augment rural OOH
In OOH News By Bhawana Anand - July 17, 2020
Experts point out that digital media complements OOH/BTL activities in the rural markets
What does poll conducted by Media4Growth say?
In OOH News By Bhawana Anand - July 17, 2020
The poll shows that 79% of outdoor industry people believe that metrics and measurement will play a vital role for their business growth
Karnataka High Court gives nod for Covid19 awareness campaign with strict guidelines
In OOH News By M4G Bureau - July 17, 2020
The high court has permitted Bengaluru civic body to put up hoardings but with the condition to follow strict norms
‘OOH will be more innovation & ROI driven’
In OOH News By Bhawana Anand - July 16, 2020
Nishant Jaiswal, VP Marketing, Adda52 believes that OOH will undergo major changes in the coming times
Outdoor Asia July Edition: A must read!
In OOH News By M4G Bureau - July 16, 2020
The recent edition presents a template to deal with Covid19, explains the high responsibilities that comes along with building huge advertising structures and significance of creative approach
Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab
In Research By M4G Bureau - July 16, 2020
According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability
Hyderabad civic body orders large format structures’ dismantling owing to safety reasons
In OOH News By Pray Jani - July 16, 2020
GHMC has stopped charging license fee from the media owners on large format hoardings and refuses to renew the licenses
‘OOH is becoming an essential marketing tool to be a part of new normal’
In Viewpoints By Bhawana Anand - July 15, 2020
Atul Shrivastava, Group CEO, Laqshya Media Group talks about identifying the opportunity in adversity stating the example of recently launched ZEEL's teaser campaign
Moving Walls & TPS Engage announce Global DOOH Partnership
In OOH News By M4G Bureau - July 15, 2020
As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access
